Garden City to GeneroCity facilitated by United Way of Bengaluru

United Way of Bengaluru (UWBe), a network partner of United Way Worldwide and a global network of locally governed not-for-profit member organizations in 41 countries, celebrates Bangalore's biggest NGO carnival at St. Joseph's Indian High School grounds. GeneroCity Bangalore 2013 was organized with an objective to celebrate 'giving' & help the underprivileged during the Joy of Giving Week by fulfilling their wishes. GeneroCity connected thousands of generous Bangaloreans with charities and causes of their choice by bringing 45 NGOs together on a single platform. End Quote

(1888PressRelease) October 08, 2013 - Bangalore - GeneroCity 2013 kicked off with its first donation from the residents of the Beggar's colony, Auto driver's Association, Vegetable Vendors' Association and Women's Self Help group of Domestic Workers. The event helped raise money, mobilize volunteers and donations in kind for a social cause. Five big 'Wish' trees were set up at the event, where the underprivileged could write their wishes and display them on the tree. People who expressed a desire to fulfill the wishes could do so by promising the same & providing their contact details.

Highlighting the goal of GeneroCity Bangalore 2013, Sabu Thomas, Chairman, UWBe said "Many a times, we want to do charity for a social cause but don't know where to go or whom to approach. GeneroCity provides the perfect solution to this dilemma by bringing the general public and NGOs together on a single platform so that they can do their bit for charity. It also provides corporate houses with an opportunity to pick their choice of partners for social engagement especially in view of the latest news to spend 2% of profit for the development of social sector. All this, while propagating the need for philanthropy in a country like ours and encouraging those with the means to give".

On this occasion Suresh Nair, Executive Director, UWBe said, "With the Joy of Giving starting from 1st week of October, we wanted to celebrate this festival of philanthropy by organizing an event. GeneroCity Bangalore 2013 is United Way of Bengaluru's initiative to bring Bangaloreans together for a social cause in a fun filled environment. We are excited with the overwhelming response and enthusiastic participation of both NGOs and people across the city".

Bangalore's famous music bands 'Lagori' and 'Aurko' performed to set the ambience for a musical evening at the carnival. GeneroCity also had various other activities to engage the crowd with events like painting competitions for children, competitive gully cricket, talent shows which were open to all ages, cultural programs by the NGOs and many more.

The main sponsor for GeneroCity Bangalore 2013 was Manappuram Finance Ltd. Other sponsors included Lavazza, Deloitte, iGate and Reckitt Benckiser.

•NGO carnival in Bangalore to celebrate the Joy of Giving Week
•45 NGOs participate to showcase their causes/products
•Wish Trees displaying wishes of the underprivileged for the public to fulfill
•Live performances by popular music bands 'Lagori' and 'Aurko' for a social cause

About United Way chapters in India & United Way of Bengaluru (UWBe):
United Way of Bengaluru is a network partner of United Way Worldwide. United Way is a global network of locally governed not-for-profit member organizations in 41 countries and territories whose members work to create long-term solutions to local human needs. These members convene community leaders who identify and prioritize local needs, generate and distribute resources for mission-centered work, help improve the effectiveness of the nonprofit sector, and enhance service delivery. This work happens primarily at the local level, where community needs and opportunities are best understood by local volunteer leaders. Through its commitment to and demonstration of effectiveness, transparency and accountability, United Ways are able to raise US $5 billion worldwide which are applied to create greater local community impact. United Way convenes more than 2.5 million volunteers annually - a diverse corps of people who care about their communities and are motivated to make a difference. For more information please visit: www.uwbengaluru.org.

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