Game Company Saves the World One Tree at a Time, Plants a Tree for Every New Person Playing Social Game GreenSpace
Game Developer RocketOwl Inc.™ calls on gamers and media around the world to help plant 250,000 trees through social game GreenSpace by the end of the year!
- (1888PressRelease) December 13, 2012 - RocketOwl Inc., an Ottawa, ON based social & mobile game developer, today announced that every time a new person plays their eco-conscious social game GreenSpace, they will plant a tree in the real world! The small game company is reaching out to players everywhere to help plant an ambitious 250,000 trees in partnership with sustainable reforestation organization WeForest by the end of this year.
"We're calling on big media outlets, gamers around the world and anyone interested in saving our planet to spread the word and help us plant 250,000 trees by the end of this year," said Graeme Barlow, CEO RocketOwl. "By working together, we have the power to make our world a better place!"
Since its launch in late August, the Play2Plant program has moved thousands of GreenSpace players to work together, helping to address deforestation, which is an enormous threat to our global environment. "The goal that RocketOwl has set is a substantial one, planting 250,000 trees can create enough forest to change the lives of a small village. It creates real change in the environment and people's lives," said Avery Dorland, a forester and CFO at WeForest.
The Play2Plant program uses crowdsourcing, where a task or problem is outsourced to the public to achieve a goal, to contribute to solving environmental issues like deforestation. By planting trees on a large scale, RocketOwl is able to address carbon sequestration, water management, soil restoration, biodiversity and local economic development.
Through its efforts around GreenSpace, RocketOwl has committed to planting 10,000 trees to date. With this campaign, RocketOwl plans to make a huge impact on the environment using the power of play. To join the movement, new players simply need to play GreenSpace using this custom link*: http://apps.facebook.com/green-space/?rosourceid=2
To learn more about Play2Plant, please visit: http://www.rocketowl.com/causes
About Play2Plant
By playing RocketOwl's social game GreenSpace, players can help the environment. Throughout the game, there are certain milestones players can work towards. When players achieve those milestones, they get a special edition WeForest decoration to place in their world, and RocketOwl will also plant a tree in the real world. Players also have the option to purchase a WeForest decoration using in-game currency RocketFuel.
*For a limited time, RocketOwl will plant a tree for every new person that plays social game GreenSpace and reaches level 5 using this custom link: http://apps.facebook.com/green-space/?rosourceid=2
To learn more about Play2Plant, please visit: http://www.rocketowl.com/causes
About WeForest.org
WeForest is an international non-profit organization dedicated to sustainable reforestation. Their main objective is to participate in countering global warming and promote the international movement to recover part of the forests which have disappeared.
To learn more about WeForest, please visit: http://www.weforest.org
About RocketOwl Inc
Founded in 2010 and based out of Ottawa, Ontario, RocketOwl Inc. is a game developer specializing in creating high quality, fun and engaging games for mobile and online social networks. All games developed by RocketOwl reflect the company's passion for environmental stewardship, sustainable living and social change.
To learn more about RocketOwl Inc., please visit: www.rocketowl.com
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