Gale Rosenberg of Online Music Marketing, Advertising and Public Relations Firm Web 'n Retail Tapped to Instruct UCLA Extension Class

Entrepreneurship for the Indie Artist - Class to Feature Industry Expert Guest Speakers. End Quote

Los Angeles-Long Beach, CA (1888PressRelease) June 15, 2013 - UCLA Extension Summer Session offering, Entrepreneurship for the Indie Artist, instructed by President of Rock 'n Retail, LLC / Web 'n Retail and Online Music Marketing, Advertising and Public Relations Expert Gale Rosenberg. The 12 week class begins June 25, 2013; enrollment deadline is July 16. The class description is as follows: "As the music industry continues to evolve, there has never been a better time to be an independent artist. This course will give you the tools you need, what you can do yourself (and how) and when you should bring in the professionals. Many musicians record and market their own music, but only a handful actually monetize those efforts. In this class, you will learn the importance of establishing a brand and how to harness the power of the Internet to generate awareness of, and excitement around, your music."

About the Instructor Gale Rosenberg:
"A Music Marketing Expert with over 30 years of music experience, she began her career at ABC Records and then moved onto MCA Records, Billboard Magazine, Mix Magazine, Creem Magazine, PolyGram Group Distribution and finally, the Wherehouse Entertainment retail chain headquarters before starting her own firm, Rock 'n Retail, LLC in 1991. As President of Rock 'n Retail (physical product marketing) and its sub-division Web 'n Retail (online music marketing), clients have included: EMI/Capitol, Universal Music Group, EMI Distribution, Fontana Distribution and over 100 indie labels. Her firm has marketed over 250 artists including: Bush, No Doubt, Joan Jett, David Thomas, Black Crowes, Neal Schon, Stanley Jordan, Sevendust, Trace Adkins and many other major and indie artists."

A pioneer in web marketing, in 1994 Rock 'n Retail (a.k.a. Rock and Retail) launched the second CD store ever online, coupled with their music reality show "Rock the Strip". The site was hosted by Nina Blackwood (MTV) and was the first Billboard chart reporter ever, for online sales. Web 'n Retail mirrors the strength and programs that Rock 'n Retail built for traditional retail to drive traffic to retail but specifically in the virtual world. The division's services include: viral PR, viral marketing, mobile app marketing, social media, eblasts, SEO and more. Web 'n Retail has been responsible for over 100 campaigns for concert events, record labels, independent artists, DVDs, mobile Apps, websites and social media. Outside the music arena, the Firm also markets a luxury travel website, a clothing line, a micro-brewery, motivational speakers and more.

The UCLA Extension Class: Entrepreneurship for the Indie Artist is a hands-on class of extreme value as it will provide the attending independent artist with the necessary tools required to move forward in their career. Each class features a workshop on required tools by topic. Topics include: logo creation, branding, business cards and letterheads, filing a DBA for tax benefits, website creation, fan list collection set-up, royalty payment set-up, social media optimization, written bio and press release, deciding on distribution options, understanding the variety of ancillary revenue streams available and more…all on a shoestring budget. Students will walk away with all the necessary completed elements in the form of a Power Point Presentation or an EPK (Electronic Press Kit) ready to present to prospective bookers, managers, licensing houses, etc.

Additionally, 10 of the 12 classes will feature expert industry guest speakers working in various facets of the music industry to bring a real-world perspective on important topics to each indie artist's career. The currently scheduled, impressive line-up of guest speakers and the topics they will speak about include:

• Booking: James Lee Stanley - Independent performing and recording artist, founder of datamusicata.com and Board Member of Folk Alliance International
• Sponsorships/Working with Brand Partners: Jimmy Dunne - Songwriter/Publisher, President - Inspire Entertainment
• Digital Distribution: Brian Shafton - Owner - RBC Records
• Music & Game Licensing: Gooding - Guitarist/singer, Owner - Kingdom 2 (K2), a music licensing company
• Royalty/Rights Organizations: Michèle Vice-Maslin - Owner & Emmy Award Winning Music Producer, Songwriter, Publisher & Mentor - Sweetersongs.com
• Accounting- Tax/Benefits: Folley Paros-Posenauer - Owner - Coast 2 Coast Accounting
• Record Label Functions/Manufacturing of CDs: Alan G Person - General Manager - Hopeless Records / Sub City (Non Profit)
• Publishing and Copyright: Derek War, Music Coordinator - ZOOmania music
• Public Relations: Mindi Sue Black - Owner - Black and Blue Star PR
• Ancillary Revenue Streams: Matt Fitz-Henry - Executive Vice President - HYFN
• Radio Promotion: David Bean - President - BeanBag1

Press Contact:
Rock 'n Retail, LLC
RocknRetail2001 ( @ ) cs dot com
1.818.453.8777

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