Fuhu Chooses The Filter to Power Recommendations

The Filter to provide personalization services across Fuhu's expanding product suite. End Quote

(1888PressRelease) October 18, 2011 - SAN FRANCISCO & LOS ANGELES - The Filter, the leading recommendation solution for digital content, today announced a new partnership with Fuhu Inc., the leading provider of cloud-served software and services that transform the way people consume content. The collaboration means that The Filter will be providing personalization features across all of Fuhu's integrated product suite. Fuhu can then provide a user centric experience across all of their existing and soon to be announced platforms such as music, apps, video and books on their expanding array of supported devices.

Fuhu offers a range of products including urDrive, a preloaded software solution on select Kingston USB Flash drives, and Spinlets Plus, a global PC and Android cloud-served music solution. Also created by Fuhu, Fooz Kids is a kid-safe web browsing application that enables children to create, connect, discover and learn in a parent-controlled environment.

Fuhu is currently working to integrate their suite of web services with various devices, including PCs, Connected TVs, Smartphones and Tablets. By marrying its products with other device platforms, Fuhu aims to offer a genuine "Anytime, Anywhere" experience. The Filter's technology takes various types of data and combines them using complex algorithms to present users with the most relevant recommendations available anywhere. This partnership will bring together these two dynamic leaders in their field and connect many more users to the content they love at the right time, in the right place and in the best way possible.

About Fuhu Inc.
Fuhu Inc. was founded in 2008 by Robb Fujioka and John Hui to provide a suite of solutions that transforms the way users discover and consume content.
Fuhu offers a range of products including urDrive, a preloaded software solution on select Kingston USB Flash drives; Spinlets Plus, a global PC and Android cloud-served music solution; and Fooz Kids, a set of kid-safe applications that enables children to create, connect, discover and learn in a safe online environment. Fuhu is currently working towards unveiling a kids tablet to be released soon called Nabi. For more information on Fuhu, please visit www.fuhu.com, and to download Fooz Kids, please visit www.foozkids.com.

About The Filter
The Filter is a world leader in recommendation services for digital media content, delivering over one billion recommendations to more than 150 million unique users every month. The Filter uses the data produced by consumers' interaction to deliver the most relevant content back as recommendations. Founded in 2004 and backed by Peter Gabriel and Eden Ventures, The Filter is based in Bath, UK with offices in New York and California. The Filter provides Software as a Service recommendation and personalization solutions across all digital content including video, films, TV and Music. The Filter's clients include Dailymotion, Walmart's Vudu, Nokia, NBC , Fuhu and Warner Bros. For more information please visit www.thefilter.com

Press Contact (The Filter)
Alice Bonasio
Intl: +44 78 24 81 17 94
alice ( @ ) thefilter dot com
http://www.thefilter.com

Press Contact (Fuhu)
Jason Kuo
Intl: +01 310 227 8230
jason.kuo ( @ ) Fuhu dot com
http://www.Fuhu.com

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