Fuentek Publishes White Paper On Using Digital Media for Technology Transfer

Paper Provides Guidelines For A Successful Digital Media Program for TTOs. End Quote

Raleigh-Durham-Chapel Hill, NC (1888PressRelease) October 14, 2011 - Laura A. Schoppe, president of Fuentek, LLC (http://www.fuentek.com/), a local consulting firm that provides intellectual property (IP) and technology transfer services, has announced the release of the company's white paper, Digital Media Guidelines for Tech Transfer Offices. Written by Schoppe and senior consultant Jack Spain, the paper provides comprehensive guidance for all aspects of digital media for tech transfer.

In addition to well-established digital tools, such as websites, IP exchanges, open innovation portals, and email marketing for licensing and partnership opportunities, the paper discusses strategies for various social media tools. These tools include blogs; microblogging via a Twitter® feed; networking tools such as LinkedIn® and Facebook® sites; and sites for sharing video, slideshows or other content.

The paper also explains how to fit these disparate tools into a comprehensive digital media strategy and how to evaluate the return on investment in digital media.

QUOTE:
"I wouldn't say print is dead when it comes to tech transfer marketing, but digital media plays a huge role in how tech transfer offices do their job," said Schoppe. "And with all of the new tools that have gained prominence in the past several years, we felt a comprehensive guidance document would be useful to TTOs across sectors-corporate, university and government. That's our goal with this white paper."

DETAILS:
- This paper can be downloaded free by registering here: http://bit.ly/r59HPH

- Co-author Laura Schoppe presented a webinar titled "How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort," which is available at: http://bit.ly/dI9Wfg

- Co-author Jack Spain is also the author of the book The IT Leadership Pyramid: http://bit.ly/nYNsqS

- Fuentek previously released the white paper "How to Build an Effective Tech Transfer Office Web Site" in July 2010. It can be downloaded free by registering here: http://bit.ly/qkeJlj

NEW MEDIA CONTENT:
Fuentek Blog:
http://www.fuentek.com/blog

Fuentek Twitter Page:
http://twitter.com/fuentek

ABOUT FUENTEK, LLC:
Fuentek, LLC is a consulting firm that provides intellectual property and technology transfer services. With a specialization in technology commercialization and the Symbiotic Innovation approach to open innovation, Fuentek works with a wide variety of clients to identify promising technologies and assist them in converting their ideas and inventions into marketable products. Drawing upon its unique combination of technical, business and commercialization expertise, the firm is one of the largest NASA contractors in North Carolina and has helped organizations around the world find the technology they need through licensing as well as collaborative research and development (R&D) partnerships.

Led by President Laura A. Schoppe, a 2008 recipient of the prestigious Triangle Business Journal Women In Business award, Fuentek also offers training workshops, guidebooks, white papers, and websites to help clients and other tech transfer professionals improve effectiveness in managing their intellectual property. Recognized as a top women- and minority-owned small business in North Carolina for the past five consecutive years, Fuentek has been featured on National Public Radio and in the book The New Small: How a New Breed of Small Businesses is Harnessing the Power of Emerging Technologies. The firm has received numerous awards for its work, including an entrepreneurial Pinnacle Business Award from the Greater Raleigh Chamber of Commerce. For more information, please call (919) 249-0327 or visit Fuentek's website at http://www.fuentek.com.

Erin Smith
MMI Public Relations
(919) 233-6600
erin ( @ ) mmipublicrelations dot com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com

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