Frrole crosses half a million monthly visitors, launches iPhone & Android apps

Frrole, the world's first social-local news service, has launched its iPhone and Android apps that allow the user to build a customized news discovery experience. Since the beta launch in April 2012, Frrole has grown to more than half a million users on the web every month and the apps are expected to further speed up the pace of growth. End Quote

(1888PressRelease) January 28, 2013 - Frrole, the Twitter-based news discovery service, has announced the launch of its iPhone & Android apps, bringing the much acclaimed product to the growing set of mobile news consuming audience. While the apps provide localized news editions for more than 50 cities and 6 countries just like the website, they additionally allow the user to personalize news discovery around preferred locations, categories and even news sources. Channels like Business & Sports from UK, or local Headlines from New York can be defined and saved, and any of the saved channels can be selected just at the click of a button. The iPhone app also provides an innovative feature for the global traveller, where it automatically provides local destination news in case the user travels to any of the 55 cities that Frrole currently covers.

Frrole also continues to maintain an impressive growth rate. It has now grown well past half a million monthly unique users every month, with more than 50% of the users coming from the US and almost 20% from UK and Canada, establishing its increasing popularity in the world's most developed markets. In the last 2 months alone, it has seen its popularity go up by more than 100%, from a quarter million users in Nov'12 to more than 600,000 in Jan'13. Apart from North America, Europe and India, where Frrole continues to grow at a fast clip, it has also started getting substantial traffic from South East Asia and Australia, expanding its global reach.

The Frrole team has been very clear about their vision of creating a 'world view' of news discovery right from the beginning. Amarpreet Kalkat, Frrole's co-creator explains "We want to democratize news. Multiple other news apps can tell you what your personal graph and mainstream media are talking about, but Frrole is the only one that can go beyond them to tell you what the rest of the world is really talking about".

Frrole has earlier been featured on TV programs like New York-based CNY Central's Digital Download. Technology and Social Media blogs like The Next Web, Lifehacker and The Social Media Examiner have also recommended Frrole, many times terming it as "the future of social news".

The Frrole website can be accessed at http://frrole.com. The apps can be downloaded from Android and iPhone app stores respectively.
Contact:
Nishith Sharma
Chief Marketer, Frrole
nishith ( @ ) ciafo dot com
+91-993-006-3404

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