Freudenberg goes National with its 'No Dust Broom' TV campaign
Freudenberg Gala Household Product Pvt Ltd, known for launching innovative and consumer centric household cleaning products, under the brand name GALA, has launched its first national TV campaign behind the new bestseller 'Gala No Dust Broom'.
- (1888PressRelease) November 27, 2015 - Mumbai, India : The initial success and impact of the campaign in regional channels influenced the decision to take the advertisement to a national level, in order to create awareness of the innovative broom nationwide.
The campaign has been conceptualized and created by Triton Communications with a very Indian insight and execution that will endear the TV commercial to every Indian woman. The campaign is currently being broadcast in Star Plus, Zee TV, Zee Marathi, Colours Kannada and other channels including some cartoon channels to target the right consumers The key insight "No Bhusa / No New Broom Dust", coupled with durability of 3 times the ordinary grass broom while delivering superior cleaning performance, has appealed to women all over the country.
The humble broom has won the National Award for Marketing Excellence by CMO Asia, and also the Marketing Impact award instituted by SPJIMR in 2015.
Link to the ad for your views & analysis: https://youtu.be/wnLSXKWS5KY
Here are some consumer testimonials: https://youtu.be/825GoP3w8Bc
Jatin Gala, Chief Operating Officer and Member of the Board of Freudenberg Gala Household Product Pvt. Ltd., states "The Gala No Dust Broom is a fantastic product and is amongst the highest contributing SKUs in the Gala branded portfolio in India.
Demand for the broom and consumer feedback has encouraged us to double production capacity and also spend on mass media. We intend to acquire a leading market share in the broom segment in India with this product. But more importantly, we want to deliver a cleaner home to our consumers every day!"
More than 250 million households in India use brooms made of natural grass to sweep floors. These brooms tend to lose grass seeds, leaving more dust than they clean! The consumers liked the ordinary grass broom, but were tired of the dust and broken bits that always fall out of a new grass broom. Armed with this insight from Indian households, an international marketing and R&D team from India, Germany and Italy jointly developed the revolutionary 'No Dust Broom' with specially engineered 'grass-like fibers'.
The Gala 'NO DUST' broom is manufactured in a state-of-the-art production plant of Freudenberg Gala Household Product in Adas, Gujarat.
About the Freudenberg Group:
Freudenberg is a global technology group that strengthens its customers and society long-term through forward-looking innovations. Together with its partners, customers and the world of science, the Freudenberg Group develops leading-edge technologies, and excellent products, solutions and services for more than 30 market segments and for thousands of applications: seals, vibration control components, nonwovens, filters, specialty chemicals, medical and mechatronic products, IT services and the most modern cleaning products.
Innovation strength, strong customer orientation, diversity and team spirit are the cornerstones of our Group. Commitment to excellence, reliability and pro-active, responsible action belong to the company's core values lived for more than 165 years.
In 2014, the Freudenberg Group employed over 40,000 people in some 60 countries worldwide and generated sales of more than 7 billion Euros (including pro-rata consolidation of 50:50 joint ventures). For more information, please visit www.freudenberg.com
About Freudenberg Gala Household Product:
Freudenberg Gala Household Product Pvt. Ltd. is a leading supplier of mechanical cleaning products in India. Products for daily domestic use and for the professional cleaning sector are produced and marketed under the GalaŽ brand name. The company was established in August 2009 and is a joint venture of Freudenberg Household Products, Germany, and Gala Brush Limited, India. Freudenberg holds a 60-percent stake in the joint company, which is managed by an experienced team from the two partners. Currently, more than 600 associates work for Freudenberg Gala Household Product Pvt. Ltd. For more information, please visit http://www.gala-brush.com/
Media queries and more information: Eshani Bhawal, eshani ( @ ) prhub dot com, 9620562315
###
space
space
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam