Free Webinar For Accountants Marketing Services To Auto Body Shops
How to market accounting services to local auto body shops is the topic of a free webinar presented by Secrets of Marketing Accounting Services (http://secrets-of-marketing-accounting-services.com) on Thursday, July 14, 2011, that features accounting marketing experts Kirk Ward.
- (1888PressRelease) July 13, 2011 - ATLANTA - Accountants are discovering that specialized industry knowledge is necessary for marketing services to niche industries. Accounting firms have discovered that each industry they serve has it's own unique set of operating systems and procures, and what may be the norm in one industry may not be appropriate for another. In fact, the IRS has identified over 100 different industries and niches with unique operating characteristics.
The business and operational principles of an auto body shop are different from your typical retail or manufacturing business, according to accounting expert, Kirk Ward, who will present a free webinar Thursday, July 14, 2011, in his weekly "Let's Talk On Thursday" accountancy marketing and brainstorming webinar.
Today's auto body shop and collision repair center require the use of large and complex estimating databases, covering every aspect of estimating complete and accurate labor times and labor notes for the thousands of operations performed on existing and newly introduced vehicle models. The use of these databases is a difficult and ongoing challenge in that only a very small fraction of the labor values within these products are based on actual physical time studies.
All "Database Information Providers" utilize a variety of methodologies to develop the labor values in their products, that can at times result in information that does not accurately reflect the real world labor requirements of a repair operation which in turn can hinder the ability of an average estimator to consistently produce accurate repair estimates or "blueprints" that match the actual repair process.
According to Ward, knowing how the business and operational principles of an auto body shop are different from your typical retail or manufacturing business enhances an accounting practitioners ability to best serve his or her clients. During tis free webinar, he will discuss these differences in depth with with a representative from the Society of Collision Repair Specialists.
The Society of Collision Repair Specialists, SCRS, was founded in Riverside, Missouri in 1982 promote, support and encourage exemplary businesses committed to the future of the collision repair industry, while providing the visibility and leadership needed to raise the professional image of the industry and advance the business conditions of the industry.
Kirk Ward is the founder of Secrets of Marketing Accounting Services (http://secrets-of-marketing-accounting-services.com) and editor of a series of guides and publications on industry specific marketing.
About the Webinar:
Title: Marketing Accounting Services To Local Automobile Body Shops
Date and time: July 14, 2011, 3:00 PM Eastern Time
Register online at http://secrets-of-marketing-accounting-services.com/public/webinars-seminars/071411-lets-talk-on-thursday-ism-kit-training-marketing-to-auto-body-shops/
Presenter: Kirk Ward, EA (retired)
Sponsored by: Kirk Ward, editor, Secrets of Marketing Accounting Services
Media Contact: Kirk Ward
(706) 698-5475
Secrets of Marketing Accounting Services
P.O. Box 1787
Ellijay, GA 30540
Web: http://secrets-of-marketing-accounting-services.com
Blog: http://kirk-ward.com
Twitter: http://twitter.com/kirkward
Facebook: http://www.facebook.com/pages/Secrets-of-Marketing-Accounting-Services/124863537582114
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