Free Phone App Locates Strawberry Farms across North Carolina

NCSA Farm Locator helps users find where in North Carolina to pick and purchase strawberries. End Quote

(1888PressRelease) May 11, 2011 - The North Carolina Strawberry Association today announced the release of the free NCSA Farm Locator app, designed to help iPhone users find strawberry farms across the state where they can pick-their-own or buy fresh picked berries. The free app is available for download from iTunes. Users of other web-enabled mobile devices can find North Carolina strawberry farms by utilizing a website with the same features.

"This new free app provides users with a quick and easy way to locate fresh, local strawberries," said Debby Wechsler, NCSA executive director. "It's as simple as dipping a delicious strawberry into melted chocolate."

The app includes more than 150 farms where visitors can pick and purchase plump North Carolina strawberries. After users download the app, they can find the nearest strawberry farm by following these simple steps:

1. On the screen simply tap "Find a County."
2. All 100 North Carolina counties will be displayed.
3. Scroll to the desired county and tap.
4. A list of NCSA member strawberry farms in that county will appear, along with the address, phone number, an email link and a link to the farm's website.

Since the app is not map-based, it is easy to view and use on a small screen. App users should call a farm before visiting to check on farm hours and strawberry availability.

"The NCSA Farm Locator app provides users with appealing visuals and lots of helpful information," said Wechsler. "We designed this to help strawberry fans use the latest technology to locate places to pick their favorite fruit."

Pricing & Availability

Find the free NCSA Farm Locator app by searching iTunes or
http://itunes.apple.com/us/app/ncsa-farm-locator/id434631023?mt=8

Not an iPhone user? You can also use your web-enabled mobile device to access a website with the same features at www.ncstrawberrymobile.com/mobi/.

Or, visit http://www.ncstrawberry.org/growers.cfm for an easy-to-use map-based farm locator. Just click on one of the red pinpoints in your desired location on the North Carolina map.

For more information on the NCSA Farm Locator app and fresh, delicious North Carolina strawberries,
visit www.ncstrawberry.com or follow us on Facebook at http://www.facebook.com/NCStrawberry.

About the North Carolina Strawberry Association

The North Carolina Strawberry Association (NCSA) is a non-profit association of farmers and others involved with strawberries working to promote strawberry production and marketing. The Southeast Strawberry Expo, the NCSA's annual conference held in November, is the leading source in the region for strawberry information, especially for plasticulture production methods.

The association works closely with the North Carolina Department of Agriculture & Consumer Services (NCDA&CS) to coordinate direct sales by strawberry growers to local school systems. The NC Strawberry Association's promotion of the 2011 harvest received support from the NCDA&CS as part of the Specialty Crop Block Grant Program.

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