Frederique Lancien Appointed Publisher Of Doctissimo Sites Worldwide
Doctissimo began its international rollout in 2010 under the leadership of Valérie Brouchoud, Deputy Managing Director of Digital Operations and CEO of Doctissimo.
- (1888PressRelease) December 08, 2010 - In this capacity, she will be in charge of developing the Doctissimo sites launched in 2010 (www.doctissimo.com - English-speaking site, www.doctissimo.es - Spanish-speaking site, www.doctissimo.it - Italian) and of managing the Doctissimo international teams.
With a 10-year presence in France, Doctissimo is France's leading women's website, attracting 7.9 M unique visitors (source: Nielsen, September 2010). The site is visited each month by 4.6 million women or 1 French web user in 4.
Frédérique Lancien will remain as Lagardère Active's head of International Digital Operations. With over 80 websites and more than 20 mobile applications and sites across the world, the Group has a strong presence in digital media across Europe, Asia and the American continent. The network of 28 ELLE websites gathers together 20 million UVs per month (source: Comscore, Nielsen, Omniture).
Aged 42, Frédérique Lancien has been head of Lagardère Active's International Digital operations since 2007. She holds a post-graduate degree in audiovisual communications and is a graduate of Paris IEP. Previously, she was in charge e-commerce manager and then New media and licensing senior marketing manager at Lagardère Active. Beforehand, she worked for six years in book publishing and was instrumental in the launch of the bol.fr site as head of the editorial and sales department.
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