Franchise India and CII together organised the Delhi Franchise Summit
Franchise India & CII together bring forth the Delhi Franchise Summit with the theme 'Leadership & Growth' in New Delhi on 21st November 2014.
- (1888PressRelease) November 30, 2014 - Franchise India and Confederation of Indian Industry together organised the 'Delhi Franchise Summit' with the theme 'Leadership & Growth' in New Delhi on 21st November 2014.
This exclusive convention was designed for CEOs, Presidents, CXO's and Business Development & Franchise Leaders to have Strategic high - level growth dialogues for their business and Brand growth. The content raised the bar on Ideas for Development, Building a Distribution set-up or franchising the business. Through engaging discussions and facilitated roundtables, executive leaders discussed challenges and shared best practices that drilled deep on culture, franchise growth, unit economics for franchisees and franchisor, new areas of growth and risk management.
Some of the vital topics which were discussed apart from business growth were the economics of franchising, changing dynamics of entering new market, what it takes to build a world-class brand, taking a brand to international market, Building a development success team, Growth Funding -An in-depth take on Debt, equity and M&A and Franchising in e-commerce.
In India, the 4 models of franchising available are Franchise Owned-Franchise Operated model (FOFO) which forms 60% of share, Franchise Owned-Company Operated model (FOCO) forming 20% share, Company Owned -Franchise Operated model (COFO) forming 15% , Company Owned -Franchise Operated (COFO) making another 15% and Company Owned -Company Operated model (COCO) with 5% share.
Mr. Gaurav Marya , Chairman, Franchise India discussed about trends and business model formats of franchising, lucrative sectors to look into, market opportunity assessment for upcoming franchisors, raising capital, feasibility assessment & due diligence process for business partner acquisition.
Industry leaders like Mr. Sanjeev Mohanty (MD - United Colors of Benetton-India), Mr. Arjun Wallia (Chairman- CII Delhi State Council), Mr. Nagendra Palle (CEO-Mahindra First Choice Wheels Ltd.), Mr. Anupam Bansal (MD-Liberty), Mr. Vikaas Gutgutia (Founder & MD- Ferns N Petals ), Mr. Pradeep Pillai (CEO- Zee Learn) and Mr. Vikram Chopra (Co-Founder- Fab Furnish ) also gave some deep insights about the same and shared unique and innovative ideas about growth of businesses with ethical means. Many other personalities also spoke about the same and explained that how growth in business can be effectively consistent along with good growth. The event focussed on why franchising is the best route to replicate success and how to evaluate the economics of a franchisee and hence mitigate risks.
Franchising business in India is growing exponentially and is expected to witness CAGR of 30 percent over the next 5 years. According to FAI-KPMG franchising report estimates', the franchising industry is expected to quadruple between 2012 and 2017. This is also expected to create job opportunities (including both direct and indirect) for an additional 11 million people by 2017. Increasing consumption, willingness to spend, growing preference for branded products, global exposure and use of international brands is driving the demand side of franchising.
Mr. Gaurav Marya, Chairman- Franchise India Group said, "Franchising provides an ambitious business aspirant with the benefit of the skills, knowledge and best practices in management, from people who have run a successful business over many years. At the same time franchising offers successful business enterprises with a fast-track route to growth that bypasses the obstacles of finance and human resources."
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