Found in Town unveils redesigned site aimed at capitalizing on first year success

Universal lost and found service adds to founding team and launches new-look website to keep pace with rapid growth. End Quote

Chicago, IL (1888PressRelease) May 22, 2013 - Found in Town, a unique Chicago tech startup, is celebrating a successful first year in business with the launch of a redesigned website aimed at catalyzing their already rapid growth in 2013. Started in January of 2012, Found in Town is solving a universal problem - losing your stuff. Utilizing a patent-pending ID system, Found in Town's free service supplies users with a set of tags, complete with a unique ID, that can be placed on any high-value items such as smartphones, tablets, e-readers, laptops, cameras, wallets, or keys. If the item is ever misplaced, anyone can return it to its rightful owner with just a few clicks at www.foundintown.com, through Found in Town's innovative lost device recovery system (LDRS). With thousands of tags being activated, Founder and CEO Zach Haller wanted to redesign the user experience of the website to make activating tags and returning lost items as frictionless as possible. "The new look of the site was designed with the users in mind," said Haller. "We want to make sure we are doing everything we can to make it quick and easy to be a Good Samaritan."

Since last year's launch, the demand for Found in Town tags has skyrocketed, leading Haller to take on new co-founders in an effort to seize on the popularity of his product. New to Found in Town this year are Ryland Ferguson, an experienced entrepreneur and veteran of the promotional products industry and Jeremy Milway, a blue-chip finance professional who has been supporting startups in the Chicago area. This newly expanded team is driving the next wave of Found in Town's growth as the company seeks to expand its footprint and bring on new brand partners. Found in Town's services are provided free to end users, with local and national brands distributing the tags has a high-use, data-driven promotional product. Brands can connect with users who activate their tags to offer them discounts, rewards, and other exclusive offers. With national brand partners coming on board, Haller believes activations for Found in Town tags will reach the millions by 2014.

With the success of Found in Town tags, a strong team in place, and broad network of startup resources through its participation at 1871 and the Chicago Startup Leadership Program, Found in Town is poised for another outstanding year. "We are trying to get a free set of our tags to every person out there, as a gift from a brand that wants to do something nice for their customers." Haller noted. "It's about connecting people to each other for everyone's mutual benefit."

Contact Found in Town for inquiries regarding obtaining tags for your next promotion, investment opportunities, or to join the FiT community and get tags for your belongings at info ( @ ) foundintown dot com dot

About Found in Town:
Found in Town's free service helps to reconnect just about anyone to their lost stuff. Founded in 2012 by Zach Haller, this Chicago startup's patent-pending ID system allows users to apply a unique and anonymous tag on any device or object of value. For more information on Found in Town, please visit www.foundintown.com or email us at info ( @ ) foundintown dot com.

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