Forte- The Collective to Leverage Marketing Expertise to Re-Brand Vinaroz Cookware

A Leading Manufacturer of Premium Cookware Signs with Los Angeles Full-Service Marketing, Advertising and PR firm to Help with Business Growth. End Quote

(1888PressRelease) July 17, 2012 - Forte- The Collective, the downtown Los Angeles marketing-advertising-PR agency, announced today that it is bringing its branding knowledge and experience into the kitchen cookware market by unveiling a new partnership with Vinaroz Cookware, a manufacturer of cookware made up of a family of non-stick die-cast aluminum cookware and stainless steel kitchenware products. Forte- The Collective has been called upon to re-brand Vinaroz Cookware by developing a new logo, package redesign, marketing collateral, company website as well as a renewed strategic marketing approach.

"Our most immediate sales/marketing goal is to have the Vinaroz Cookware line stand-out and catch the attention of prospective retail buyers at industry trade shows," said Jim Dehshat, general manager of Vinaroz Cookware. "We offer quality and innovative products at the best price, and our products have been popular with users in the U.S. and on many well-known e-commerce sites. This rebranding campaign will be of tremendous help for Vinaroz to compete for shelf space at the retail level and to expand our products across Central and South America."

With more than 25 years of marketing, advertising, public relations experience, Forte- The Collective has been recognized by clients for its extraordinary ability to connect with audiences, to provide progressive, creative and strategic communications efforts, and to go above and beyond and exceed client expectations.

"We are thrilled to have Vinaroz Cookware as our new marketing partner," said Mark Quest of Forte- The Collective. "Vinaroz has a reputation of uncompromised commitment to product quality and excellent customer satisfaction. We look forward to building a stronger brand image and a cohesive new look that will allow Vinaroz and its family of products to compete strongly in the booming cookware industry."

Over the course of six months, Forte- The Collective will bring about a new logo for Vinaroz Cookware, new packaging and branding redesign for over 90 products and eight different family brands under the umbrella of the Vinaroz name including Vinaroz Collection, Vitoria, Verona, Valencia, Vannes, Viesta, Venice and Vicenza. The project also includes new business collateral, catalog/brochures, recipe book and website redesign.

"Our first order of business is to have a better understanding of the cookware market, the competition and the consumers so that we can build upon and strengthen the Vinaroz brand," commented Rainier de Ocampo of Forte- The Collective. "We are in the process of collecting important market research that will give us useful intelligence on how to proceed with the rebranding campaign. Our focus group members have provided us valuable information with regard to their cooking habits, current cookware sets and their lifestyle."

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