Forte - The Collective Prepares to Lead New Marketing Initiatives for Growing Health and Wellness Brand

Wellness Equipment, Inc., a leading health, exercise and wellness manufacturer, partners with a progressive Los Angeles marketing agency. End Quote

(1888PressRelease) August 14, 2012 - Wellness Equipment, Inc., a Los Angeles-based fitness, health and wellness equipment manufacturer, has selected Forte- The Collective as its agency to handle major rebranding and marketing strategy for its line of products.

Wellness Equipment manufacturers a comprehensive line of fitness and wellness machines under the name FBE Wellness to health and wellness-related retailers, businesses and individuals throughout the United States. FBE's current product line includes oscillating vibration exercisers, jade stone infrared sauna and a pneumatic compression massager.

The company, under the direction of Forte- The Collective, will undergo a significant make-over including consideration of an overall name and logo rebrand, new channels of sales distribution, as well as managing key areas of FBE Wellness' marketing efforts with traditional, non-traditional, digital/social and experiential marketing.

"We are very excited about this new marketing partnership with Wellness Equipment," said Rainier de Ocampo of Forte- The Collective. "Our agency has years of experience working on numerous marketing programs in the healthcare industry including strategic consultation, creative development and implementation."

To date, FBE Wellness has been featured on many high profile media outlets including Access Hollywood, Extra, The Doctors, Tyra Banks Show and VH1 with Jessica Simpson among others. Its line of products has also been covered in well-known publications like LA Confidential, Hollywood Trend Report and Beverly Hills Courier.

For more information and project updates, please visit www.ForteTheCollective.com or call 213.973.9725.

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