Former REALTOR.com CEO to Head RETA... REAL ESTATE TOWN ADVOCATES NETWORK

Network to propel...Location, Location, Location...to new heights....off and online! End Quote

Cambridge-Newton-Framingham, MA (1888PressRelease) March 21, 2013 - Larry Vecchio, Founder and CEO of HomesInYourTown.com, a Town and City-specific URL and Website company and provider to the Real Estate Industry...announced that Allan Dalton, former CEO of Realtor.com and President of HomesInYourTown, will also serve as President of the Real Estate Town Advocates Network.

The Real Estate Town Advocates Network, to be launched in the 2nd Quarter of 2013, will soon begin selecting interested Real Estate Agents: "Ones who have long been primed to assume the official role of Real Estate Town Advocate for the Town or Towns they already capably and enthusiastically serve...and support," declared Vecchio.

The Real Estate Town Advocates Network and Business Model emerge out of the reality that the adage of "Location, Location, Location" significantly drives consumer Real Estate decision making...it unquestionably speaks to the undeniable connection between Real Estate values and the promoted and perceived value of the Neighborhoods, Towns or Cities where such Real Estate resides.

Homesellers are well aware that their home's location is a vital component that each buyer or investor factors into their highly thoughtful and strategic decision regarding the real or perceived value of the related Community or Town. Accepting this important relationship between the perceived value of a town and property values, calls into question, "Who's job is it to formally, and with targeted and customizable off and online resources, market each specific Town?"

Dalton believes that the answer is, "...that community-centric Real Estate Professionals should assume such duties. Naturally, it is those Real Estate Professionals who market themselves and their properties...and are noted for serving their communities. Until now however, these Professionals are mostly recognized for marketing specific properties or promoting themselves...which is separate from the promotional needs of the Town.

In effect, Real Estate Professionals are advocating for the Towns where they work...but not to the degree that commands community wide appreciation and respects. Town Residents are neither aware of this fact, nor view these Professionals as their specific Real Estate Town Advocate.

"If EVER marketing should be elevated by integrating or combining personal, property, and community-based marketing, it is now...due to the range, reach and influence of the web," observed Vecchio.

Vecchio further explained, "As a way of seizing this robust opportunity, 'RETAs' through HomesInYourTown.com will be providing select and civic-minded, community-centric Agents, Teams and (in some cases) Brokerages with both the opportunity and years-in-the-making resources necessary to become the unequivocal, trusted Real Estate voice throughout Towns of all sizes throughout North America."

"Given the order of magnitude and consumer relevance of this concept and program, I have asked Allan Dalton, former CEO of Realtor.com and Co-Founder of RETA, to lead our Network," Vecchio stated.

Dalton, named by NAR Realtor® Magazine as 'One of the Industry's 25 most Influential Thought Leaders', will bring to both Network Members and Consumers alike a rich background in Real Estate marketing, content creation, and Agent and Company consulting and coaching.

"Providing Marketing, Content and Coaching for our Members on a completely Exclusive and Town-by-Town basis will be indispensable to the success of our Network. Each Member will need to be prepared to serve their Town or Towns...by incorporating our Content and Systems, off and online, into their existing business plans," Vecchio added.

"Given the unique and highest perch from which certain Real Estate professionals enjoy their commanding view of the Real Estate related fabric and lifestyles...distinctly represented by each neighborhood, community, city or Town...our formalizing and celebrating Real Estate agent value in this way is long overdue," insisted Dalton.

"Select and like-minded, community-responsible and responsive Real Estate Professionals - on an exclusive, geo-targeted basis - will be provided with off and online resources...in order to memorialize for Residents, Real Estate Consumers and Businesses (and for referral and lead generation purposes) that when one thinks of a particular Town or Towns from a Real Estate Perspective...they will immediately think of that Real Estate Town Advocates Due to this connection, 'RETA' could also be thought of to stand for: Real Estate Engagement Through Advocacy."

Dalton declared, "Larry's timing is noteworthy. By providing agents, on an exclusive basis, a unique and town-specific URL and website...and corresponding Real Estate Town Advocates resources, both off and online, he is enabling differentiation to occur at a time when IDX and consolidation of the Industry has led to, in a sense, a greater degree of commoditization!"

"Consumers, in general, and Homesellers specifically, will welcome and embrace highly regarded local Real Estate marketing professionals, extending a larger degree of their marketing and web focus to the promotion of their particular Town or Towns."

Homesellers will immediately recognize how the promotion of their Town and their lifestyle related content...will lead to the elevation of their property value. This in turn, ostensibly, will lead to an unprecedented sense of gratitude amongst all Town Homesellers towards each Real Estate Town Advocate.

Real Estate Town Advocates (RETA) member websites will also enable Residents to generate town-specific content from the prism of their unique understanding...through the Neighbors and Children Know Best features which are displayed on HomesInYourTown™ and Real Estate Town Advocates member websites.

A question that needs to be asked by all those considering RETA is:
What percentage of buyers and/or investors need to be first sold on "the" Town in order...to be sold on "the" property?

The answer can be found, again, in the venerable cliche...Location, Location, Location.

"Location, Location, Location is why we are launching the Real Estate Town Advocates," Dalton enthused.

To learn more about the Real Estate Town Advocates Network, HomesInYourTown™ Websites, Pricing and Town/Towns/City availability:

HomesInYourTown
info ( @ ) HomesInYourTown dot com
800-206-4360

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