Flowervision Choose Maxoptra To Help Cope With Blooming Business
Flowervision London have chosen Magenta Technology's leading routing and scheduling solution, Maxoptra, to help meet their daily challenge of a two hour window to unload stock, pull together orders, plan routes and make sure drivers have their delivery manifests ready to go - no mean feat for a growing business looking to keep customers happy and deliveries on time.
- (1888PressRelease) January 24, 2014 - Until recently Flowervision London, part of one of the UK's leading suppliers of fresh cut flowers, pot plants and florist's sundries, used to organize orders, plan and schedule jobs with one planner using pen and paper. With a fixed time window putting pressure on the team to organize orders, load vehicles, plan routes and get deliveries on the road, coupled with an increasing customer base, this became untenable. The company needed a solution that could ensure that they could meet this challenge without compromising their customer expectations of 'order by 10pm for 10am next day delivery'.
Flowervision chose Maxoptra from Magenta Technology to provide the solution they needed. Besides being very simple and intuitive to use thereby enabling staff to quickly become proficient, the web based nature of the solution meant that it was cost effective and scalable so able to accommodate the growth in the business.
"Our priority is our customers," explained Mitch Teitsworth, IT and Technology Manager at Flowervision. "Magenta worked with us to understand what we do so the solution provided works for our business and ensures that we could continue to improve our levels of customer service."
The company was impressed not only with the technology but also the Magenta team who worked closely with Flowervision to really understand their business. This included the development of a methodology to input order volumes into the plan at the very last minute before loading the vehicles, and use of a larger map interface. By using Maxoptra, the Planning Manager is easily and quickly able to build capacity loads and import these into the system, then see at a glance proposed routes and schedules. Having these visually presented to them, planners can then manually manipulate the routes before printing out manifests for the drivers to begin loading their vehicles.
Seeing the expected start and finish time along with the tight integration with the TomTom system used by Flowervision, ensures all drivers work similar hours and reduces errors in entering data as the full manifest is also sent directly from Maxoptra to the driver's TomTom PRO device so that, once loaded, drivers can see their route and delivery schedule for the day.
Data from the driver's TomTom device is also sent back to the central system in real-time enabling the planner to see any deviations, such as delays from the planned schedule, thereby enabling Flowervision to keep the customer updated on delivery times. The data that is collected can also be used for intelligent reporting helping to understand driver performance, compliance with Health & Safety regulations and areas for improvement.
Integrating Maxoptra into the business has provided Flowervision with a scalable solution that will significantly assist in supporting the business as it grows - improving communication with drivers, enabling pro-active customer service, streamlining the order planning and scheduling process, while ensuring the company continues to meet customer expectations.
Anton Dmitriev, CEO of Magenta, stated "This is further proof that Magenta's real time dynamic scheduling capabilities and telematics experience can deliver significant bottom line benefits and are helping companies achieve their growth expectations"
About Magenta Technology
www.magenta-technology.com
Since 1999, Magenta Technology have specialized in developing advanced technology solutions and real-time dynamic software scheduling solutions for the transportation, medical and field service industries. We enable our customers to make their businesses more profitable by doing more with the same resources - lowering operational costs by up to 30%. Our solutions provide customers with competitive advantage by achieving significantly higher utilisation of their assets and delivering superior customer services than currently experienced, increasing margins while enabling them to manage the complexities of an increasingly unpredictable world. Customers include Avis UK, Gist, Corporate Solutions, Coperforma and many others.
Magenta Technology is a UK-based, privately held company, with over 100 employees in the UK and Russia and forms part of the Eurovestech (EVT) portfolio of companies (www.eurovestech.co.uk)
About Flowervision
Flowervision London
The Flowervision group has 6 Cash & Carry sites in the UK, with others in France and Germany making them one of the UK's largest suppliers of Fresh Cut Flowers, Pot Plants and Florists' Sundries.
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