Flowd Launches Frequent Fans Program For All Music Artists

Flowd, The Music Lovers' Social Network, Announced Today That Its Eagerly Anticipated Frequent Fans Program For Artists Has Gone Live. End Quote

(1888PressRelease) April 19, 2011 - Flowd, the music lovers' social network, announced today that its eagerly anticipated Frequent Fans program for artists has gone live. Frequent Fans is a turnkey promotions program that allows the music industry to create fun promotions and mobile coupons based on a variety of promotion triggers and business rules. The program is now available for all signed artists and their partners across the world.

Music acts can now easily build campaigns that will engage their fans across social media. The program hosts a variety of business rules that go above and beyond traditional artist promotions. With Flowd's location based features, artists can reward fans for attending their gigs, for example. Additional promotion triggers include artist following, wall posts and image shouts, with a variety of promotion types tied to the triggers. This enables very precise targeting for both local and global fan promotions and makes Flowd the first social media application to provide robust loyalty program tools for the music industry.

"Bringing mobile and location based campaign tools to Flowd business architecture is a great step for us. The campaign features and the variety of business rules bring huge value to artists and the music industry." explains Tommi Laitinen, SVP, Flowd, and continues "Mobile social marketing has more opportunities than anyone can imagine today. That's why we have implemented Flowd's Frequent Fan program through a set of API's to provide easy to use, self-service campaign tools for artists or their management. At the same time we can continue to innovate and add new business rules and campaign types on our side."

In collaboration with Sony Music Entertainment, "Britney Spears - Who's the biggest fan?" is the first campaign implemented on Flowd's Frequent Fans. This EU-only promotion offers the first 1,000 fans that take part a free copy of the new single "Till the world ends" through a mobile coupon and one lucky winner the title as Britney's #1 fan. The campaign includes user activity based triggers, combined with unique campaign codes. This is one example of the type of social media campaigns that Flowd's Frequent Fans enables. More info on: http://flowd.com/britney

Wouter Jansen, Brand Manager, Sony Music Entertainment said "We are eager to test the boundaries of using Flowd for marketing and are excited to launch the "Britney Spears - Who's the biggest fan?" promotion. We are continuously looking for new innovations to improve fan loyalty and also reward the most loyal fans. Flowd looks interesting in that respect. And we are also of course really thrilled to find out who the biggest fan of Britney in Europe is and what kind of creative responses we get from the fan-base!"

GET STARTED: For artists, they simply need to sign up for an artist account on Flowd. Once using Flowd, any artist will be able to access the Frequent Fan program, which makes a variety of both global and local deals possible.

For more on the "Britney Spears - Who's the biggest fan?" visit http://flowd.com/britney. Download Flowd for free from the iTunes App Store and Android Market, or register online on http://flowd.com.

CONTACT: For media inquiries please contact: pr ( @ ) flowd dot com or
Amy Ronge (UK): +44 207 608 4649

FOR MORE INFORMATION: Visit http://flowd.com. Follow the latest news and features through Twitter and Facebook and view the latest videos on Flowd's YouTube Channel at http://bit.ly/gJUZA7.

ABOUT FLOWD: Flowd, the music lovers' social network. Flowd helps fans keep up with their favorite music acts' latest news, views, gigs and offers. Flowd also provides an easy way to connect with friends, places and parties. High-profile artists using Flowd today include Armin van Buuren, Alex M.O.R.P.H., Markus Schulz, Gareth Emery, Ferry Corsten and others. Flowd is also the official mobile social networking partner of the A State of Trance 500 tour.

ABOUT DIGIA: Digia is a public company, listed on the NASDAQ OMX Helsinki exchange (DIG1V). Flowd is developed by Digia's Ventures business unit.

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