Floorforce(R) Launches Marketing Partnership With Fabulous Floors(TM) Magazine
Floor Force to provide high value content to retailers to attract and keep online consumers.
- Atlanta, GA (1888PressRelease) July 11, 2012 - FloorForce®, a new technology company dedicated to delivering the best online marketing solutions to the floor covering industry by providing dealer website solutions for independent flooring retailers, is delighted to announce a marketing partnership with the highly regarded Fabulous Floors Magazine. Fabulous Floors, the first consumer magazine devoted solely to flooring styles, is providing a widget for FloorForce retailers to put on their websites, which opens a digital version of Fabulous Floors Magazine, exclusive to FloorForce customers.
The digital magazine will provide consumers with ideas and inspiration on flooring products while ensuring that manufactures have a direct line to consumers as they make flooring decision purchases. For retailers, the added sticky content provides not only added value for their customers but ensures that they remain on their site longer - encouraging them to purchase products or visit the store.
The co-marketing relationship is designed to enhance FloorForce's offerings to their clients, as the ever changing, high quality content is a differentiator to other retailer's status quo websites.
"The Fabulous Floors widget is just another great example of the value that FloorForce brings to the flooring retailer, the manufacturer and to the consumer," said John Weller, Marketing Director for FloorForce. "We have also launched a bi-monthly newsletter for our retailers called "CloudBurst", and a blog site named "Floorboard" that is plum full of content that our retailers can use to populate content onto their own social media networks, both of these were developed to further our one and only goal of helping the flooring retailer accelerate sales through technology.
"We are thrilled to be partnering with FloorForce whom we know is offering the highest quality website marketing solutions available" said Fabulous Floors Publisher Margo Locust. "Floor Force websites currently reach more than 36,000 consumers searching for flooring per week and this number is growing all the time - having this exposure for our informative content is wonderful."
The Fabulous Floors widget provides consumers access to flooring ideas, manufacturers products and the latest flooring trends to inspire and assist in generating sales.
About FloorForce
FloorForce is a technology company dedicated to providing the highest quality online marketing solutions to the floor covering industry. Located in Boca Raton, FL, the privately held company creates individually branded websites for independent flooring retailers that are search engine optimized and loaded with proprietary content and applications. FloorForce also provides manufacturers and distributors with a unique and low cost way to potentially reach consumers in every local market in the country with their branding and product offering through the network of independent flooring retailers' websites. For more information about FloorForce please visit www.floorforce.com. The FloorForce blog can be found at blog.floorforce.com
About Fabulous Floors
Fabulous Floors, published quarterly, is the first consumer magazine devoted solely to flooring styles as a key design element in home décor. Coming in at around 88 pages, Fabulous Floors highlights what's new in residential flooring with informative editorial and product illustrations. It's available through subscription, newsstands and is a valuable sales tool in the retail environment. To learn more about Fabulous Floors, please visit www.fabulousfloorsmagazine.com.
Contact: Sam Lueder, sam ( @ ) anthillcommunications dot com, 404-343-3206
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