Fleur's announces merge with sister brand, Equavie
Equavie Certified Organic skin care will now be available in spas and online as part of the Fleur's brand.
- (1888PressRelease) August 22, 2012 - SAINT-MALO, FRANCE - Fleur's, floral-based professional skin care brand is pleased to announce a merger with Certified Organic sister brand, Equavie. The dietary supplements and organic skin care products of Equavie effortlessly harmonize with Fleur's naturally-based floral products made with socially responsible ingredients through sustainable practices.
The fusion of organic and floral skin care reveals the enchanting synergy discovered when nature and beauty unite. To celebrate this medley, all Equavie packaging has transitioned into the beautifully modern Fleur's palette, while maintaining its own unique, organic green flare. Fleur's new Certified Organic collection will feature a "Bio Equavie Organic" stamp on the packaging to maintain the Equavie name and credibility. This "bio" stamp signifies the highest level of Organic Certification given by the COSMEBIO charter.
All Equavie professional and retail formulations remain the same and can simply be enjoyed within the Fleur's brand. "Both brands will benefit from the merger due to their own unique strengths and character," says Lenette Casper, Fleur's USA CEO. " We're excited to expand the Fleur's brand with Equavie's trusted, ECOCERT certified products to further our commitment to being sustainable and 'green'," adds Casper.
Fleur's retail and professional skin care products can be found in select spas and in the United States and through many online retailers including www.lespausa.com.
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