Flaucy Ceo Nate Willis Gives Buyers A First Look Of The Brand's Debut Collection For Women At Magic Trade Show
FLAUCY INC. Launches First Women's Line, FLAUCY QUEENS, a Stylish Collection Co-Designed by the SACHIKA TWINS.
- Los Angeles-Long Beach, CA (1888PressRelease) August 14, 2012 - FLAUCY Apparel CEO Nate Willis announced the launch of the brand's new line for women called FLAUCY QUEENS, which will debut at the MAGIC trade show at Mandalay Bay Convention Center in Las Vegas, Nevada, August 20 - 22. FLAUCY QUEENS is a collaborative venture designed by lifestyle impresario Nate Willis, along with highly sought-after Parisian fashion duo, the SACHIKA TWINS (To-Tam and To-Nya Sachika, designers of the high-fashion label, SACHIKA). The soaring demand for feminine gear from adoring female fans of FLAUCY's popular men's line encouraged Willis to spring into action and satisfy consumer needs.
FLAUCY's core men's line and new FLAUCY QUEENS collection will exhibit together at the brand's booth in STREET at MAGIC. "I've been working the MAGIC trade show for over 15 years, so I'm ecstatic for this to be the first show where my very own apparel lines are exhibited," expresses Willis.
FLAUCY QUEENS is an extension of the culture inspired attire FLAUCY is known for, but brings forth its own innovative genre of style. The line's collective design team describes this new experience in fashion as "sporty chic," a blend of upscale street apparel with a touch of femme fatal and youthful edge. Combining powerful and culturally significant Egyptian graphics infused on flattering, yet comfortable fabric, FLAUCY QUEENS is more than a brand; it's a lifestyle movement that empowers every young lady to blossom into the FLAUCY Queen she was born to be.
"It's an honor and a pleasure to partner with esteemed international designers like the SACHIKA TWINS. To-Tam and To-Nya's high-fashion sensibility coupled with their expertise producing women's contemporary lines brings an added sense of luxury and production credibility to the FLAUCY brand, as we translate my vision of street-couture trends into feminine product," says Willis of the collaborative effort. The combination of universal flavors, pop culture, and the strong youthful message embodied by FLAUCY QUEENS is what Willis set out to accomplish with the his first women's line.
FLAUCY QUEENS caters to the aspiring fashionista who has a flare for edgy, yet affordable couture. It's the perfect collection made for the young, fashion-forward female who lives to shine. The burgeoning sporty chic collection is poised for success and is proud to be designed and manufactured in Los Angeles, California. Retailers and media can visit FLAUCY in Booth #30015 at MAGIC (STREET).
ABOUT FLAUCY INC.
Fashion Lifestyle Arts Unifying Cultured Youth, defines the acronym for the neo-urban apparel brand exploding on the fashion scene: FLAUCY Fits - It's more than a clothing brand, it's a lifestyle movement. FLAUCY Fits is the brainchild of veteran apparel and footwear guru Nathaniel Willis III (Reebok, FUBU, Original Penguin, Sean John, Karl Kani, K1X, Run Athletics, and Pastry), who sketched the blueprint for FLAUCY with the goal of inspiring a lifestyle sub-culture that reaches far beyond just a clothing line. Willis created FLAUCY to speak volumes and invoke three words; Inspirational, Aspirational, and Attainable.
Media Contacts: The Velvet Rope Agency
Jameela Jackson / Genelyn Arante
310.564.1400
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