Fitz & The Tantrums Kick Off Repurpose This! Campaign
Famous Down-To-Earth Rockers Maroon 5, Sheryl Crow and Dave Matthews Band Take Repurpose Compostables On the Road In Their Efforts to Go Green
- (1888PressRelease) December 03, 2011 - Los Angeles Based Pop/Soul Band Fitz and the Tantrums Get Involved and Curate the new Repurpose This! Campaign
Los Angeles, CA -- Remember when rock-n-roll was all about trashing a hotel room, staying up all night and drinking a bit too much. Things have changed with some of the world's top musicians who have instead made the choice to work on climate change, renewable energy, repurposing and other green causes as one of their top priorities. Now down-to-earth rockers like Maroon 5, Sheryl Crow and the Dave Matthews Band have gone green on tour, joining the innovative company, Repurpose Compostables, in an effort to repurpose, re-use and stay green on the road and backstage. The award winning Repurpose insulated cups are now part of all of the bands everyday road life and tour buses giving these friends of Mama Earth the added advantage of using a cup that uses 65% less CO2, is made from plants not petroleum and composts in 90 days ridding the opportunity for any part of it to sit in a landfill.
These top selling musicians and popular newcomers like Fitz and the Tantrums like it because of its unique feature as the greenest possible alternative to Styrofoam and all other non-compostable insulated cups. Adding an opportunity to get involved and encourage fans to blaze their own personal eco trail, Fitz and the Tantrums will take over the Repurpose This! Campaign this week and curate the national contest. The innovative Repurpose This! social media campaign gives fans a chance to post or tell their story about repurposing via Facebook for a chance to win valuable prizes from the company. Fan can enter at www.facebook.com/repurpose
Fitz and the Tantrums have recently been featured on numerous national television programs and have even garnered the attention of the Grammys.
The Repurpose This! Campaign is also supported by Reverb, the green music organization. Current Hollywood "it" girl Judy Greer is the voice of the Repurpose insulated cup viral video campaign where an unsuspecting couple buy lemonade from two different lemonade stands. The one using the Repurpose cup has a fresh experience drinking clear lemonade while the other cup being used, being made from oil, gives the customer quite a different experience. To view the new video campaign go to
http://www.youtube.com/watch?feature=player_profilepage&v=4FzYcW3Fdhs
Repurpose Compostables is a manufacturer of premium, high quality food service products for environmentally conscious consumers and musicians alike. The revolutionary new Repurpose insulated cups being used on tour by these famous musicians are now also available to consumers at select Bed, Bath and Beyond stores across the country.
Crow, Matthews, Fitz and the Tantrums and others join the green company Repurpose's motto which is Reuse First, Repurpose Second. Up until now the Repurpose Insulated Cup has only been sold to the food service industry as part of the company's full line of compostable products. The cup won First Prize in Sustainability at The Specialty Coffee Association of America annual show in Houston this year as well as the Most Innovative New Product at the Coffee Fest show in Chicago.
About Compostables:
Traditional cups are made from petroleum lining which makes them impossible to even recycle. Repurpose products break down into carbon dioxide, water and biomass in a commercial compost setting within 90 days. The compost material from our products is then used to grow more plants creating a complete cradle-to-cradle setting when used optimally. If not composted Repurpose products are still non-toxic and do not leach oil into consumer's beverages.
About Repurpose:
Repurpose products are made from plants, not petroleum, using Ingeo resin and meet ASTM 6400 compostability standards. Founded in 2009, Repurpose Compostables offers a line of high quality, compostable food service products for businesses and consumers with a focus on premium and innovative products that reinvent the way people look at food service. Repurpose also offers custom products solutions in every category. Our mission is to educate the public about the problems of continuing to use petroleum based plastic products and offer renewable, plant based, compostable alternatives. Additionally, Repurpose works with businesses, municipalities, and individuals to retrofit any traditionally plastic based product with a bioplastic alternative at competitive prices. Find out more at www.repurposecompostables.com.
For Interview Requests and Press Info:
Caroline Galloway
M2M PR
440-591-3807
Matt Hallman
M2M PR
917-370-3881
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