Fitness For Your Future Launch MOVband In UK To Fight Obesity And Increase Children's Fitness
Fitness For Your Future, a specialist active education provider, is behind the UK launch of MOVband - a child-friendly activity wristband and watch that not only tracks steps like ordinary pedometers but total movement mileage as well - in an effort to tackle the rising problem of child obesity and to increase activity levels among children.
- (1888PressRelease) May 16, 2012 - Fitness For Your Future brought MOVband over from the U.S to motivate schools and students, communities, families and friends to move and exercise more together and make a positive difference to the quality of their lives. The company is also eager to help create a true and lasting Olympic legacy by motivating young people from all over London to 'Get Up And Move' and be active and fitter!
MOVband combines an easy to use and fun wrist-watch band with the MOVband Challenge, a school-ready program that encourages children to move 100 miles in two weeks and rewards their endeavours by adding cool colour bands to their MOVband for every 25 miles that they reach.
The first MOVband UK Challenge will take place at Brettenham Primary School in North London where the pupils are being challenged to reach the 100 miles and then encouraged to better that by 10%. There will also be a prize for the class with the most mileage at the end of the challenge.
Kevin Matthew, former teacher and founder of Fitness For Your Future, the sole UK distributor of Movband recognises that obesity is one of the most pressing health concerns facing the UK and says, "More than one in three children are obese and physical inactivity is one of the main reasons why, so our objective is to not only get children from London moving but children across the whole country and to make moving part of their everyday lives."
As well as rewarding children for moving, MOVband also rewards schools with classroom materials through fundraising and sponsorship. The increase in exercise also has its benefits in the classroom. Kevin explains, "Statistics show that exercise develops children's capacity to learn and consequently results in a happier classroom environment and an increase in achievement."
Kevin invites all schools to get in contact to find out how MOVband can help their students become fitter in body and fitter in mind.
About Fitness For Your Future
Fitness For Your Future (FFF) has over ten years professional and specialist expertise and experience in the fields of health, fitness and well-being. The company's mission objective is to positively transform the lifestyles of people of all ages by delivering innovative, pioneering health, fitness and educational services and products such as MOVband.
To learn more about MOVband UK visit http://www.fitnessforyourfuture.co.uk/movband.html
About MOVband
MOVband, LLC is dedicated to fighting the obesity epidemic through accessible and innovative products and programs. MOVband is a simple, durable, and affordable wrist-worn product that displays time while tracking daily activity and the equivalent of total miles moved. MOVband is the centerpiece of the MOVband Challenge, a program that encourages participants to reach 100 miles over two weeks.
Inspired by a teacher and active mother of three, MOVband and the MOVband Challenge offer schools, corporations and other institutions a fun and easy way to track movement and be rewarded.
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