FirstRun.tv Online Television Network Introduces New Sports Channel with "In The Rough" Golf Drama

Riveting TV series chronicles amateur player following his dream to go pro in a competitive, ruthless world of tournament golf. End Quote

(1888PressRelease) September 06, 2011 - Los Angeles - FirstRun.tv (www.FirstRun.tv), the new online television network aimed at internet and mobile viewers, has announced the addition of a Sports & Action channel to feature sports-themed series and hybrid competition events from independent producers. The new Sports channel is included with other popular genres on FirstRun.tv including Comedy, Drama, Thrills, Reality, Kids, Performances, Instructional, Talk, and Science Fiction.

"In The Rough", an episodic golf-related drama, will kick-off the new Sport channel. The series follows the story of Will Ryan, a golf enthusiast who has always done the right thing and plays by the rules, but could never achieve his goal of playing professional golf. After a jarring event in his life, Will seizes a second chance to follow his dream, but soon encounters challenges he never expected. He finds playing tournament golf with the "big boys" can be a ruthless world where competitive rivals, corrupt sponsors and personal demons are all waiting to test his skills and perseverance on and off the green. Ultimately, the real challenge comes from within Will, himself, as he must transcend the pressures and the drama of his life to find glory in the game.

"In The Rough" was created and produced by J. Michael Dawson and Chantal Leblanc-Everett of Lifeforce Entertainment in Toronto, and funded in part by the Canadian Independent Production Fund. The series cast is from the United States and Canada, and includes Jake Michaels, Len Greenaway, Gary Biggar, Adele Gigantes, Frazer McIntyre, Stephanie Harris, Ryan Egan, Terry Novak, Danny Bruzzi, Pam Gordon, and Martha Girvin.

FirstRun.tv (www.FirstRun.tv) was launched in 2011 by Gary Kleinman who was with the Walt Disney Studios for 23 years. With its sister site, tvPRODigies.com (www.tvPRODigies.com) Kleinman sought to develop an online environment where independent producers, writers, talent and crew can connect, collaborate, and create original content. FirstRun.tv and tvPRODigies.com advocate the use of today's affordable HD video cameras, low-cost desktop computer editing software, and alternative production methods to empower writers and creative talent to bring their scripts, stories, and ideas to life. FirstRun.tv is owned and operated by Innovation Organization, LLC, a company Kleinman founded in 2010 to develop entertainment and software for new media platforms.

This press release, photos and captions are available online at: www.FirstRun.tv/press-publicity.htm

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