First Mark Investments Supports the Rise of European Luxury Brands
Despite the deterioration of the global economic situation and the challenging environment for capital investment, First Mark Investments Group still achieved strong and positive results for FY2012.
- (1888PressRelease) July 08, 2013 - Paris - First Mark Investments demonstrates its dynamism by confirming its role as a leading partner of young Europeans designers and especially of the Zahia Dehar fashion house. The Group is proud to announce the launch of the Zahia Dehar brand's first eponymous pop-up shop in Paris on July 3rd 2013. With this opening, First Mark Investments presents the result of three years of R&D and of strategic and operational support, and confirms its leading role in supporting SMBs of the French luxury industry.
The project developed by the fashion house Zahia Dehar was selected by First Mark Investments for its qualities, and benefitted from incremental investment. Basing on the results of market research, First Mark Investments plans to rapidly deploy the brand within its third year, after only three fashion shows.
International development of designers' projects has always been at the heart of the Group's strategy. Therefore, First Mark Investments will soon be supporting the launch of Zahia Dehar pop-up shops in New York and Tokyo. "These investments are part of a process of allocating resources and business expertise to support luxury brands internationally," said Gordon Oldham of First Mark Investments.
For this project as well as for those currently under review by first Mark Investments, priority shall be given to excellence. Talents and designers are hand-picked so that they convey the idea of luxury in the strict sense and generate the famous "Made in France" feel capable of seducing emerging markets, and particularly Asia.
"France has one of the best global luxury industries, with resources capable of producing excellence, Arts and Crafts, and especially a unique high-quality know-how. The designer was thus able to partner with the best workshops and resources, such as Atelières Villeurbanne, entrusted with the manufacture of the first Zahia Dehar collection," said Maître Anne Marie Pecoraro, consultancy services, First Mark Investments.
More generally, First Mark Investments believes that there are many investment opportunities on the European luxury market due to a currently low financing offer.
That is why First Mark Investments is currently examining new capital development and buyout fund operations in the luxury area. All these projects come from direct sourcing, favored by field expertise in design and luxury.
About First Mark Investments :
First Mark is an investment company based in Hong Kong operating in development capital and buyout funding. An independent capital investment fund specialised in research and development of European talent and designers in the luxury industry, the Group aims to build a bridge between Western luxury and the Asian economy.
First Mark Investments is particularly attracted to prestigious brands with strong commercial and creative potential. The company's investment plan focuses on the acquisition of up to three already established brands and into the development of new projects, in order to match the possibilities of our ambitions by 2017.
Press contact :
Jennifer Bulcke - jennifer ( @ ) origine-communication dot fr - +33 (0)1.40.74.61.77
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