First Hope Bank Now Rockin' Kasasa Tunes
Unrivaled Account Offers Consumers a New Kind of Bank Note.
- (1888PressRelease) August 04, 2011 - First Hope Bank today introduces Kasasa Tunes™, a new, innovative banking account that rewards consumers with digital music downloads instead of an interest rate.
Kasasa Tunes is a free checking account that rewards consumers with digital downloads from iTunes® every monthly qualification cycle. It is designed for those with a passion for music and media, who want to be rewarded with digital downloads, including music, books, movies and iPhone® or iPod® applications.
"For those that want something different from their banking relationship, we wanted to offer our customers a fresh account that puts the fun in banking," said Norman Beatty, president and CEO at First Hope Bank. "Now Kasasa account holders can use their monthly downloads to check out a new band, or enjoy television shows, movies, iPhone and iPod applications."
Like all Kasasa accounts, Kasasa Tunes offers free checking, nationwide ATM fee refunds, no minimum balance to earn the rewards, no monthly service fees and online banking, in addition to the digital downloads.
To get the rewards, each monthly qualification cycle account holders are asked to do a few simple things, like receive a monthly eStatement and use a debit card a minimum number of times. If an account holder does not meet the qualifications in a given month, the account is still free and they will be eligible the following month for the benefits.
Kasasa was introduced to the Hope area in March of this year through an aggressive, highly engaging marketing campaign. The campaign, which featured some of America's top slam poets, asks consumers, "Do You Kasasa?" In other words, First Hope Bank is asking consumers to expect more from their banking relationships.
"Our customers are thoroughly enjoying Kasasa offerings because they speak to their lifestyle, and Kasasa Tunes continues to support that movement," added Beatty. "The Kasasa launch has been successful for our bank and has been met with widespread support from the community."
First Hope Bank offers other Kasasa banking products, including Kasasa Cash™ and Kasasa Saver™:
• Kasasa Cash - A free checking account that pays high interest for every month the account holder qualifies.
• Kasasa Saver - A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash are automatically deposited into the Kasasa Saver account when the account holders qualify. The balance in the Kasasa Saver account also earns a high rate of interest.
Kasasa is distributed to First Hope Bank from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide. To date, BancVue's products have delivered more than 1.8 million customers and nearly $18 billion in deposits to nearly 1,300 community banks and credit unions representing more than 5,000 branches around the country.
For more information on Kasasa accounts, consumers can visit www.firsthope.com or visit www.kasasa.com/firsthopebank.
Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most-high interest, cash back, automatic savings, money to donate to charity or iTunes® downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.
Contact:
Katie Weathers
(404) 791-8245
kweathers ( @ ) csg-pr dot com
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