First Email Marketing Workshop in China Initiates Asian Marketing Development
Mailigen, a European-based email marketing company and one of the world's leading email marketing services, December 4, hosted the first email marketing workshop in China in order to develop the marketing environment in Asia.
- (1888PressRelease) December 18, 2012 - Beijing, China - Recently, Mailigen has started a series of workshops on email marketing in Europe, Asia and the United States. The goal in these workshops is to teach and promote high quality, professional email marketing. The initiative of educating international marketing environment was born November 15 when Mailigen joined the members of International Email Marketing Summit (IEMS) that brings together the world's best email marketing experts to discuss the latest trends, promote best practices and provide case study analysis. The first workshop was held in Riga, Latvia.
The second workshop was held in Beijing, China, at Hyundai Motor Building, December 4. The workshop was hosted by Sijie Lu, the head of Mailigen China office. While email marketing best practices were presented by the guest lecturer form Europe, Arturs Bernovskis, Mailigen CFO and co-founder.
During the workshop in China, local marketing professionals were educated on various email marketing subjects such as email delivery to Chinese email service providers, email marketing campaign automation, database segmentation, analysis of results, integrations with social media, relevant content and email designs.
Janis Rose, CEO of Mailigen, states, "We not only teach industry best practices, but also work at real case studies and search for the best solutions for each client. During the workshop, one of our clients Mengyoo.com received from our experts a real strategy of email marketing integration with social media." Workshops will continue to be held each month throughout several other countries within Asia, Europe and the United States. The next workshops will be held in Ukraine and Russia.
About Mailigen
Mailigen is the most effective web-based marketing solution available, ranking second in email service providers on topseos.com. The company's organic growth has come from humble beginnings and a dedication to the company's core mission: to make marketing as easy as possible for businesses of all sizes. With sophisticated technical features that usually cost much more, a dedicated development and support team, and intuitive features for users, Mailigen will help you will grow your revenue and customer loyalty while reduce marketing costs - that's real ROI. For more information please see www.mailigen.co.uk.
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