First America Homes’ Unveils Rebranding that Emphasizes Unique Strengths with Slogan: “Built Different”
First America Homes, a premier homebuilder in Houston and across Texas, unveils its rebranding with new logo and slogan.
- (1888PressRelease) September 05, 2024 - The Woodlands, TX – First America Homes, a leading Texas homebuilder and a division of real estate developer The Signorelli Company, today unveiled its rebranding, which includes a fresh new logo and a slogan that sums up the company’s unique strengths, “Built Different.” The new brand reflects the company’s commitment to excellence, innovation and outstanding customer care in homebuilding.
“At First America Homes, our priority is enhancing the homebuying experience and ensuring long-term satisfaction, recognizing that a home is so much more than bricks and sticks– it is the center of family life and a key part of the American dream,” said First America Homes President Dave Barnhart. “It is embedded in the culture of First America Homes that our mission is helping homebuyers attain their dream home.”
Summed up in the “Built Different” brand description are these First America Homes’ strengths:
Homebuyer Guidance at Every Step: First America Homes provides personalized service and support to homebuyers from the initial consultation to the final walkthrough. Its experienced team is committed to making the journey to homeownership as seamless and as stress-free as possible.
Homes Suited to Every Lifestyle: From newlyweds and growing families to empty nesters, First America Homes knows that a house feels like home when it meets the homebuyer’s wants and needs. That’s why First America Homes offers a variety of home styles and floor plans, with plenty of flexibility built in.
Industry-Leading Warranty: First America Homes stands behind the quality of its homes with an industry-leading warranty, providing homeowners peace of mind and confidence in their investment.
Reputation for Strong Resale Value: Homes built by First America Homes retain their value over time. Attention to detail and commitment to quality construction ensure that these homes remain desirable in the marketplace.
Privately Owned, Strong Principles: As a privately owned company, First America Homes is guided by unwavering American values. The company is committed to making a positive impact in the communities it serves, fostering growth and prosperity for future generations.
The rebranding initiative includes an updated visual identity and marketing materials, new model home sales offices, and a new design center space where First America Homes designers help homebuyers with selections of interior and exterior finishes and materials. The rebranding launch proceeds First America’s introduction in the coming months of new home products including new elevations, new styles and updated floor plans, with changes based on listening to prospective homebuyers.
Reflecting their passion to improve the communities they serve, First America Homes and The Signorelli Company recently committed to donating the home site at Bluestem, a 365-acre master-planned community located in Brookshire, TX, and building the next home for the Greater Houston Home Builders Association (GHBA) Benefit Homes Project (BHP), benefitting HomeAid Houston, Operation Finally Home and the GHBA Charitable Foundation. All proceeds from the sale of the home are donated to charity.
Currently First America Homes is building homes in 29 communities in Houston and eight in San Antonio.
For more information about First America Homes, visit firstamericahomes.com
About First America Homes
First America Homes, a leading homebuilder in Texas, is dedicated to creating high-quality, affordable homes that meet the diverse needs of families across the region. With a focus on quality construction, innovation, and home buyer satisfaction, First America Homes offers a wide range of floor plans in thoughtfully planned communities throughout the Houston and San Antonio areas. As a division of Signorelli Company, one of the largest privately held real estate development firms in Texas, First America Homes combines decades of experience with a passion for helping families achieve the dream of homeownership. For more information, visit First America Homes.
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