Firmex Announces the Appointment of Elizabeth Caley as Vice-President Product Management

Industry leading Virtual Data Room Provider appoints ex-Microsoft Executive to Vice President to lead overall product direction. End Quote

(1888PressRelease) October 21, 2010 - Firmex, the leader in branded virtual data room technology, is pleased to announce the addition of an experienced and award-winning product management professional to their expanding team. Elizabeth Caley brings to the company over 14 years of product management experience in developing corporate, technology and product strategies and transforming organizations from technology-centric to solution-based - positioning companies for rapid growth.

Prior to joining Firmex, Ms. Caley held various senior product management/product marketing executive positions at high-tech companies such as Microsoft Canada, Hummingbird Ltd., and Delano Technology Corporation. One of several notable accomplishments was setting the strategic vision for an enterprise software product portfolio of 35 products, valued at over $200 million, including the management of due diligence and acquisition of four companies.

"We are thrilled with the addition of Elizabeth to our team. Her extensive experience and deep domain expertise in Enterprise Content Management and SaaS solutions is an asset to our organization," said Joel Lessem, Firmex CEO. "Elizabeth will lead our product management efforts and will play an integral role in moving Firmex forward in the fast growing virtual data room market."

Ms. Caley will be responsible for all product management initiatives including the development and acceleration of new innovations and key features for Firmex's Legal, Investment Banking and Private Equity markets and its fastest growing segment, Corporations.

Elizabeth has earned a Global Executive MBA from the University of Toronto, Omnium Program for International Business, a Bachelor of Commerce in Economics and Business from McGill University, and various awards and recognitions including:

* Awarded Microsoft Extremely High Potential (EXPO) Employee
* Achieved Dean's List, Bregman Scholar Award, Excellence in Leadership Award, and Scarlet Key Award for Leadership from Rotman and McGill
* Awarded "Delano's Most Valuable Player" and "Strategic Excellence"
* Rated one of "Canada's Best Bosses" by Monster.ca

About Firmex
Firmex provides virtual data rooms designed for law firms, investment banks, private equity firms, accountancies, life sciences organizations and corporations worldwide. Firmex technology facilitates, streamlines and accelerates the exchange of critical information within a secure online environment to improve operational efficiencies and increase deal velocity. Information about Firmex can be found at http://www.firmex.com.

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