FiPath for Advisors(TM) to Offer Social Media Archiving Service Through Arkovi

Provides members with a way to store, monitor and analyze their social media content in a compliant manner. End Quote

Atlanta, GA (1888PressRelease) January 26, 2012 - FiPath for Advisors™, the first independent, total online marketing solution for financial advisors, today announced a partnership with Arkovi (http://www.arkovi.com), the premier financial services social media solution for archiving, compliance and market intelligence. The partnership will enable FiPath to integrate industry-leading social media archiving capabilities into its online platform. The Arkovi service is now available at a discounted rate to FiPath for Advisor members, who will have access to Arkovi along with other social media tools.

Built in the cloud, Arkovi monitors and archives incoming and outgoing social media communications, including blogs, websites and social networking sites, such as Facebook, Twitter and LinkedIn. Once data has been archived, Arkovi allows for easy cataloguing and retrieval of data. Arkovi is also fully compliant with the content storage mandates from FINRA, as well as financial regulations.

"FiPath for Advisors is built to enable advisors to leverage social media to reach potential clients. By offering our members access to industry-leading social media archiving capabilities, we are supporting that goal," said Peter Velardi, CFP®, President and Chief Operating Officer, FiPath. "We selected Arkovi as our social media archiving partner because of their exceptional understanding of the specific needs of financial advisors and broker dealers as they relate to social media compliance, and because the robustness of their offering is unmatched in the industry. Arkovi's monitoring and storage service will enable our members to confidently and compliantly participate in social media to generate financial advisor leads."

"We are thrilled to be partnering with FiPath for Advisors to provide their members with a way to optimize their social media opportunities compliantly," said Blane Warrene, CEO, Arkovi. "FiPath for Advisors' focus on bringing financial advisors and consumers together, social media training and financial education made it a perfect fit us - their members are exactly the type of advisors who will benefit most from our services."

FiPath for Advisors is a service of FiPath, the only independent site that provides financial education and collaboration for consumers. FiPath has an array of top-tier partners, including Morningstar, E-Trade, Schwab, and ING, whose services are available for free to FiPath members.

For more information or to join FiPath for Advisors visit http://www.fipath.com/Advisors.

About FiPath for Advisors™
FiPath for Advisors™, a service of FiPath, is the first independent, online marketing solution for financial advisors. FiPath for Advisors offers members access to a range of financial advisor tools that help them easily connect with potential high quality clients, learn how to use social media to attract new clients, and how to navigate the changing regulatory requirements. The result is a complete lead generation solution for any advisor seeking to enhance their business. For more information or to join FiPath for Advisors visit http://www.fipath.com/advisors.

About Arkovi
Founded in 2009 by BMRW & Associates, Arkovi is the premier financial services social media solution for archiving, compliance and market intelligence. With a collective 55 years of financial services experience, Arkovi's team brings expertise in compliance, operations and technology to the Arkovi customer experience. Arkovi enables financial services firms who need a permanent record of their social media participation by providing an affordable always-on (accessible from home, office or mobile) archiving solution. This solution can also be used to track social media content for purposes of market intelligence. Learn more at https://www.arkovi.com. Arkovi can be reached via toll free call at 866-222-2334 or on Twitter via ( @ ) arkovibackups dot

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