FinancialForce PSA to be launched to the UK Market at Cloudforce '11; Offers Professional Services Organisations End-to-End cloud Solution

FinancialForce Professional Services Automation (PSA) to be launched to the UK Market at Cloudforce '11. It Offers Professional Services Organisations End-to-End cloud solution. End Quote

(1888PressRelease) September 15, 2011 - London, UK - FinancialForce.com, the cloud applications company, today announced that it is launching FinancialForce Professional Services Automation (PSA) at Cloudforce '11 in London. FinancialForce PSA is the only native PSA solution built on the Force.com platform. The solution, which leverages the power of Salesforce CRM and Force.com, enables professional services organisations (PSOs) to manage their people, projects and financials in one integrated services management application.

The $1.4 trillion professional services market is one of the fastest growing sectors of the global economy. To address the rapid industry growth, services firms are rapidly adopting cloud solutions to address different parts of their operations. Salesforce CRM is now the most dominant front office solution in the industry, currently in use at one third of PSOs according to Service Performance Insight Research.

"A high percentage of Salesforce CRM users are selling services," said Jeremy Roche, CEO and president of FinancialForce.com. "In launching FinancialForce PSA, we are offering PSOs the ability to integrate Salesforce CRM, FinancialForce PSA, and FinancialForce Accounting on one platform, with one interface and using one data repository rather than the fragmented systems approach traditionally deployed."

Now, for the first time, PSOs can access sales, project, billing and receivables information from one system. The integrated approach enables users to get a single view of enterprise wide data, which saves time and money and allows business decision makers to spend time analysing, rather than generating, information about their business and its performance. More importantly, PSOs get a single view of their customer which improves customer service and account analysis.

"We recognise the value of running sales and services applications together on the Force.com cloud and FinancialForce PSA has delivered a range of tangible business benefits to our organisation already," said David Eagan, Director of Professional Services at Perceptive Software. "Most notably, improvements in the quality of information, better insight into our operational and financial performance, increased productivity, more informed decision making capabilities, and crucially, is our ability to deliver enhanced customer service through better project management and communication capabilities."
Learn more at Cloudforce '11

What: "Are You Selling Services? Learn How to Sell, Deliver and Bill More on Force.com"
Where: Cloudforce '11, Royal Festival Hall, London, UK - Breakout room 5 (St Paul's view, level 6)
When: Wednesday 14th 4:30-5:00pm (BST) and Thursday 15th September at 4:00-4:30pm (BST)
Stand details: P4

Jeremy Roche, CEO and President of FinancialForce.com will discuss findings from, SPI's in-depth benchmarking study of Salesforce CRM customers in the professional services industry. FinancialForce.com co-sponsored the research.

In addition, David Eagan from Perceptive Software will discuss how they improved a variety of business processes to improve their professional services practice. Perceptive Software has been rated in the top 5% best-of-the-best Professional Services (PS) organisations benchmarked against more than 200 leading firms in this year's PS Maturity Benchmark Report from SPI Research.

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