Fetching Communications Hired To Mark New Territory For Veterinary Practice Partners And Furbitz
Fetching Communications, the only PR firm in the U.S. exclusively specializing in the pet industry, was just retained by two new clients, Veterinary Practice Partners and Furbitz, makers of Poochie Pets.
- (1888PressRelease) April 05, 2011 - Tampa, FL - Kristen Levine, president and founder of Fetching Communications, announced today that both Veterinary Practice Partners (VPP) and Furbitz™ have retained Fetching Communications as their agency of record.
VPP, a newly formed management company founded by CEO Rich Lester, is approaching hospital ownership through a partnership model with local veterinarians. VPP provides an alternative to the industry's current 100% corporate or 100% veterinarian-owned model. With the veterinary health industry facing fundamental changes on top of the economic downturn, this approach can help veterinarians manage the new realities.
Lester, the former President of BrightHeart Veterinary Centers, says, "For the first time in the industry, many veterinary practice owners face problems that are impacting their exit plans and profitability. VPP's approach can help owners and their current associates navigate these issues successfully."
Furbitz™ is a brand new product from Poochie-Pets, LLC, makers of Poochie-Bells. Available now in more than 12 unique styles and messages, Furbitz are non-toxic, weatherproof soft resin badges that clip onto virtually any leash type securely and safely. The badges add cleverness and flair through phrases that include Dirty Dog, Royal Pooch, Best Friend and even Muttini for those pet owners who have hit the 5 o'clock mark and are ready to kick back with their pooch. The idea behind Furbitz is to bring out the fun, personal expression of pet and parent.
"Everything we wear, say, eat, write, and participate in sends a message about us. We all want to connect with people, share our interests and learn new ideas. The clip-on Furbitz badges are your chance to shout out what's unique about you and your favorite alter-ego, your pooch," said Furbitz founder, Cheryl Pedersen.
"We are fortunate to be working with two innovative companies who bring their cutting-edge services and products to the pet and veterinary marketplace. These two clients speak to Fetching Communications' versatility and expertise within all arenas of the industry. Led by the former president of BrightHeart Veterinary health, VPP will have a huge impact on the inevitable shifts in the industry's financial management. Furbitz is a new product that is quickly becoming a must-have hit among pet owners everywhere. Designed by the makers of Poochie Bells, its eye-catching designs are a great complement to any pet owner's personal flair," says Kristen Levine, president and founder of Fetching Communications.
Kristen Levine along with representatives from Veterinary Practice Partners and Furbitz are available for interviews. Please contact Joanna Smiley at (760) 703-3136 or Joanna ( @ ) fetchingcommunications dot com to schedule an interview dot
Fetching Communications, founded in Tampa, FL in 2003, is a full service marketing and public relations agency that focuses exclusively on veterinary, pet and animal-oriented products and services. Now representing more than 20 companies and organizations stretching from the United States to Australia, Fetching Communications has entrenched itself as a leading agency for the $47.7 billion annual pet product and pet supply industry. Please visit www.fetchingcommunications.com.
About Veterinary Practice Partners:
Veterinary Practice Partners was founded in 2011 to be a partner to veterinary practices as they navigate the changing marketplace. With extensive experience in human healthcare, VPP's leadership has seen the partnership model thrive in human healthcare where business people and doctors own healthcare facilities together. This unique approach creates a clinical and business environment that puts patient care first, while implementing reasonable business practices that result in a financially successful venture. For more information on VPP visit www.vetpartners.com.
About Furbitz:
Furbitz™ is the newly-launched dog product by Poochie-Pets, LLC founded in Simsbury, CT in 2005. Furbitz lets pet owners bring out their dogs' personalities with non-toxic, weatherproof soft resin badges that clip onto virtually any leash type securely and safely. Furbitz is currently available in 12 styles, 12 new styles will be available in June, and the collection will continue to expand. Each badge brings flair and personality to match the unique traits of every dog and owner. For more information visit www.furbitz.net.
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