Festival Place Appoints BOTTLE to Handle Communications Activities Targeting its Consumer and Business Audiences

BOTTLE's B2B communications consultants to provide strategic advice and manage day-to-day PR activities for Basingstoke retail centre. End Quote

(1888PressRelease) November 05, 2011 - Festival Place, Basingstoke's premier shopping destination, has appointed BOTTLE (www.bottlepr.co.uk) as its communications consultancy following a competitive pitch.

Festival Place is one of the country's leading shopping centres with a diverse range of retailers, restaurants and cafes and a yearlong calendar of events appealing to a broad spectrum of shoppers.

Using both traditional and social media, local PR agency BOTTLE is working with Festival Place to raise the profile among the local community and further afield of the ideal shopping experience the centre offers through its wide variety of shops and highly quality, family-oriented events that regularly take place. BOTTLE is also providing strategic advice and manages day-to-day PR activities for Festival Place's B2B communications including engagement with the national and retail trade press and the local business community and representatives.

Karen Cooper, Director at BOTTLE, who is leading the account comments: "With its dynamic offering and some amazing events and store openings to launch, including the new Apple store, we are thrilled to be working with Festival Place. BOTTLE will be delivering some fantastic campaigns throughout 2011 and beyond, using an integrated blend of tactics including experiential activity and media relations."

About Bottle http://www.bottlepr.co.uk

You give us a challenge and we say 'BRING IT ON'. We get our heads together, ask questions and come back with a grounded approach to your communications challenge.
Specialising in both traditional and digital PR, we deliver vivid campaign, relentless media relations, strategic advice and successful social communications.

In industry bible PR Week's prestigious rankings we are:
- One of the top 100 PR agencies in the UK
- One of the top 20 outside London
- One of the top 40 PR agencies offering digital PR and social communications
- The sixth fastest growing PR agency in the UK
- One of the top 40 PR technology UK PR agencies

You may be in retail, FMCG, technology or the public sector. Whatever size or sector, audiences matter. It sounds obvious - that's because it is.

Knowing your PR audience is at the heart of the best communications strategy. There's no point in creating a media relations campaign to reach 15 year old girls; they're on Facebook or in the local shopping centre, not reading The Guardian!

We specialise in reaching and influencing three audiences - Everyday People, Small to Medium Enterprises and Corporates and Government. We're not limited by this; it's just that most of our clients need to reach these audiences.

Contact details:
For more information on BOTTLE and its growing client list please contact Nina Sawetz on 01865 882988, or email ninasawetz ( @ ) bottlepr dot co dot uk

For out of hours enquiries please contact BOTTLE on 07736 167877
BOTTLE PR Limited, 33 Acre End Street, Eynsham, Oxford, Oxfordshire OX29 4PF
Telephone: +44 (0) 1865 882988 Fax: +44 (0) 1865 882553
email: ninasawetz ( @ ) bottlepr dot co.uk

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