FERA president Eric Tung receives Sporting Goods Business 40 Under 40 Honor for 2013
FERA Intl corp., award winning active apparel and skiwear design firm, announces that FERA president Eric Tung has been designated an honoree for the 6th annual SGB 40 Under 40 Awards.
- Los Angeles-Long Beach, CA (1888PressRelease) April 30, 2013 - This year's nominees come from all corners of the sporting good industry. To be nominated is to be recognized as a leader and an innovator in today's rapidly evolving sporting goods market. The forty recipients were selected from over 400 total nominations by a panel of SportsOneSource analysts, editors and industry executives.
Tung took over as FERA's president in 2007, continuing in the footsteps of his mother and FERA founder, Betty Tung. Since taking the reins, Tung has focused on finessing and articulating the brand's authenticity through business development, product innovation and marketing strategies.
Tung's corporate development efforts include expanding product offerings to complement FERA's main skiwear line while addressing evolving markets and global lifestyle trends.
"Watching Eric take FERA into the 21st century has been a remarkable experience for me. Seeing how FERA has evolved under his management has left me impressed and eager to see what the future holds," says Betty Tung, FERA's founder.
Tung's most recent success is FERA's new outdoor and fitness apparel collection, which pushes the potential of activewear. Pieces include a sophisticated take on computer-knit core layers, uniquely detailed down insulators and several other garments meant to look refined and appropriate in a diverse range of applications, including anything from supporting intense physical activity to accenting a workday wardrobe.
For 10 years, Tung has kept the strong design ethic that ignited FERA's success as his core focus, while maintaining relevancy in an increasingly complex landscape of modern consumerism.
For more information about Tung or FERA, please contact marketing ( @ ) ferastyle dot com.
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