Feel the Power of the Force with STAR WARS(TM) Bluetooth Headsets from Earloomz

Earloomz and Lucasfilm Ltd. Partner to Bring Fan-Favorite Characters to Unique Bluetooth Headsets. End Quote

Los Angeles-Long Beach, CA (1888PressRelease) March 30, 2011 - The leader in Bluetooth headsets where art, fashion and technology meet - announced that it has launched a new collection of STAR WARS-inspired Bluetooth headsets under license from Lucasfilm Ltd.

The new Earloomz STAR WARS collection includes four distinct headsets - featuring Boba Fett, Darth Vader, Luke Skywalker and The Empire Strikes Back's climactic 'Dark Duel.' Future styles - including Yoda, R2-D2, C-3PO, Princess Leia, Darth Maul, Chewbacca the Wookiee, Jabba the Hutt, Han Solo, Obi-Wan Kenobi and more - are planned for release later in 2011.

For more than three decades, STAR WARS has remained one of cinema's most beloved brands, spanning generations with its timeless story and iconic characters. The new Earloomz STAR WARS collection is sure to lure the Saga's many fans from the dark side of not using a Bluetooth device while driving.

"Earloomz technology and creative applications allows us to experience STAR WARS in an all-new way," says Mike Sherman, president of Earloomz. "We are thrilled that we are able to put the Empire into the hand, or ears, of Bluetooth users and look forward to growing the collection to include characters from the entire STAR WARS Saga."

Earloomz style and technology sets it apart from any other wireless device on the market. The unique patented design provides an earpiece that operates without bulky buttons or additional external pieces. This allows for easy accessibility and greater comfort, as well as a lighter weight in the ear. But, Earloomz Bluetooth headsets are not only ideal for phone conversations in the car, they are also designed and optimized for multi-player platform and voice command video game use. With Earloomz STAR WARS Bluetooth headsets, gamers can stay connected and communicate with other players fighting for the Old Republic or battling in the Clone Wars.

The Earloomz GL500 Glamorous Life is now available through www.Earloomz.com and features Bluetooth 2.1+ EDR technology, noise cancellation, Mic noise reduction, lower power consumption, voice prompt, support multiple devices, and 16-bit resolution audio which can greatly enhance audio quality. ($69.99 MSRP)

For more information, visit www.earloomz.com

About Earloomz LLC
In a world were everyone has similar electronic devices, Earloomz gives you the chance to stand apart from the crowd by bringing artistry and style to personal electronics. Makers of beautifully designed Bluetooth headsets for the discerning trendsetter, Earloomz LLC is bringing together technology with personal style. With dozens of licenses and original artwork, Earloomz offers a style to fit everyone's personality whether they are infatuated with a popular recording artist, sci-fi, pop-culture icons, classic or cult movie, a sports team, cartoon characters, skulls, or even cheetah prints. Earloomz allow Bluetooth users to express their individualism and share their passions. Earloomz - where art, fashion and technology meet. For more information, visit www.earloomz.com or call (877) 995-6669.

About Lucasfilm Ltd.
Lucasfilm Ltd. is one of the world's leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company. In addition to its motion-picture and television production operations, the company's global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide for video game console systems and PC; Lucas Licensing, which manages the global merchandising activities for Lucasfilm's entertainment properties; and Lucasfilm Animation, which is currently producing Star Wars: The Clone Wars, a CG-animated half-hour television series produced jointly with the latest addition to the Lucas family, Lucasfilm Singapore. Additionally, Lucas Online creates Internet-based content for Lucasfilm's entertainment properties and businesses. Lucasfilm's motion-picture productions include three of the 20 biggest box-office hits of all time and have received 19 Oscars and more than 60 Academy Award nominations. Lucasfilm's television projects have won 12 Emmy Awards. Lucasfilm Ltd. is headquartered in San Francisco, California.

Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

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