Many big companies and larger business entrust their advertising and marketing to traditional agencies, most of whom are unfamiliar with Facebook advertising ." explains Ms Sheahan. "Because they don't 'get' it, or don't know how to implement it, they do not include FB ads in the marketing plans they compile for their clients.
Facebook may have begun its virtual life as a way for college students to connect, but these days, its marketing value to big business is real and mea ...