Shellys is...a great new arrival for our growing Shoe Boutique which houses a mix of the most fashion-led labels in the UK
(1888PressRelease) November 20, 2007 - London: ASOS.com announced today the launch of fashion shoe brand, Shellys – now available online with ASOS.com.
Launched this month, Shellys is an exciting addition to the ever-growing ASOS Shoe Boutique. The collection consists of shoes in many guises – from the zip-front shoe boot, to the gold metallic panel front sandal, button detail midi high boots and the classic court, reworked for style-savvy online shoppers. The range incorporates 16 styles in a variety of colours from hot pinks and metallics to midnight hues.
“Shellys is a successful high street retailer and a great new arrival for our growing Shoe Boutique which houses a mix of the most fashion-led labels in the UK,” says Nick Robertson, CEO, ASOS.com.
About ASOS.com
Launched in 2000, ASOS.com is firmly established as the UK’s leading online fashion store. ASOS.com offers an extensive range of own-brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. ASOS.com is the second most visited online clothing store in the UK attracting over 2 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.
About Shellys
Shellys Shoes is a wholly-owned subsidiary of Stylo plc, based in Bradford, West Yorkshire, with a local head office in Oxford Circus, London putting it at the heart of the UK fashion industry. There are currently 7 Shellys stores throughout London and the UK and concessions in selected Barratts Shoe stores. The Shellys collection is all about leading fashion incorporating all the latest footwear trends as well as stocking leading fashion footwear brands.
For more information, contact:
Susie Young
ASOS.com
2nd floor
Greater London House
Hampstead Rd
London
NW1 7FD
020 7836 1284
press ( @ ) asos dot com http://www.asos.com
Shellys Arrives @ ASOS.com 
Shellys is...a great new arrival for our growing Shoe Boutique which houses a mix of the most fashion-led labels in the UK
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