Fashion retailer Boden launches first iPad app with Ceros
Boden today have launched their first iPad up on the Ceros platform, which is available in the UK and US.
- (1888PressRelease) January 10, 2012 - London - Multi-channel content marketing platform, Ceros has today launched its iPad app with online fashion retailer, Boden.
The app, designed by creative agency FMG, uses the iconic Boden photography and will be published monthly, in-line with the traditional Boden paper catalogue. Boden for iPad is designed to provide a beautiful, stylish companion to the Boden website.
The app is full of unexpected details and unique features designed to help customers explore the Boden clothing range in a fresh and exciting way. Features include personalised product recommendations based on the current weather conditions, and the "chitter chatter" page provides a beautifully curated live feed from Boden's social media channels and community site. The whole app is packed with uplifting photography and outfit inspiration from Boden catalogue shoots.
Neil Warburton, CRM Manager at Boden said: "iPad is fast becoming a must-have device for many Boden customers. The traditional paper catalogue provides such a stylish and uplifting showcase for the Boden brand it makes total sense to extend this onto the iPad. The Ceros platform, together with the design from FMG, offers a really cost-effective way of continuing to inspire our customers."
Paul Fifield, President & Co-Founder of Ceros said: "We are very excited that Boden are launching their first app with us. We have worked closely with Boden for a number of years creating interactive catalogues for the desktop that drive significant ROI. With the rise of tablet-based commerce we are very confident our solution will drive meaningful revenues for Boden."
About Ceros:
Ceros is a SaaS technology company, solving big problems in the digital content marketing space. The Ceros platform helps brands increase revenues by inspiring their customers to buy products, engage and share content. It enables marketers to create beautiful content experiences in a magazine-like format across multiple channels.
About Boden
Inspiring customers with their unique brand and Great British design, Boden is like an old friend rather than a traditional direct retailer. Everything is designed in-house to ensure it meets the company's high standards, creating clothing and accessories that appeal to the intelligent, optimistic and stylish with a passion for life, love and laughter.
Contact:
Ceros
Claire Hope, Marketing Manager
Email: Claire.hope ( @ ) ceros dot com
UK Tel: +44 (0)8455 211 872
US Tel: 1 888 576 8454
Boden Press office
Email: pr ( @ ) boden dot co dot uk
Tel: 0845 677 5050
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