Fashion Central wins the Pasha ICT Awards 2010
The Pakistan Software Houses Association (PASHA) held its PASHA ICT Awards 2010 ceremony at the Royal Palm Golf and Country Club, over the weekend. In the forefront was FashionCentral.pk that won the runners up slot in 'Digital Media and Entertainment' Category.
- (1888PressRelease) October 12, 2010 - By virtue of being acclaimed as a proud winner, Fashion Central along with other winners will represent Pakistan at the regional APICT ICT Awards event in Malaysia. The P ( @ ) SHA ICT Awards 2010, for the 'Digital media and Entertainment' category were judged on the basis of uniqueness, market potential, functionalities and features, quality and application of technology and last but not the least presentation dot Fashion central scored top marks in each of the judging criteria and managed to walk away with the prize dot
P ( @ ) SHA is the voice of the IT industry in Pakistan and represents the entire industry both on national and international level dot The P ( @ ) SHA ICT Awards, which are now in their 7th year, aim to provide recognition to software and service applications that have been developed in Pakistan, by providing companies an opportunity to gain local, regional and international exposure through on-going promotional activities dot P ( @ ) SHA ICT awards are meant to acknowledge creativity, innovation and excellence in the Pakistan Information and Communication Technologies sector dot In addition to that, P ( @ ) SHA ICT awards have done well to highlight the talent and the most valuable technology assets that have been developed and launched out of companies in Pakistan dot They will fuel the launch products and services like FashionCentral dot pk dot
www.fashioncentral.pk is a premium online fashion and lifestyle magazine. With over 2 million page loads a month and a strong social media engagement. With its traffic increasing at about 20% month on month, it is turning out to be the most relevant resource on the internet for the fashion and lifestyle industry of Pakistan. This award is recognition of the commitment and hard work of the entire Fashion Central team. Fashion Central caters to almost all the design houses of Pakistan as well as provides an avenue for promotion and growth to the budding fashion designers, models, photographers and event managers of Pakistan. It provides all the features, functionalities that any top notch online magazine publication require. In addition to that, it is built on a custom CMS "Calcium CMS" which has been specifically developed to cater to the needs of the search engines. This ensures that the online publications that are based on this system not only have the aesthetic qualities but also have the desired features to rank higher in the search results.
Main sponsors for the event included infotech, Microsoft, Wi-Tribe, Pakistan Software Export Board, IBM. Intel, Mixit, Dell, CIO and Oracle. Other categories in which various submissions were judged included, animation, Mobile Games, E-Government, e- Inclusion and e- Community, e-learning, Secondary Student Project, Tertiary Student Project, Tourism and Hospitality, Communications, financial industry applications, Industrial Applications, e-logistics and Supply Chain Management, e- Health, Security, tools and infrastructure application, Research and Development, Start-up Company, Best in operational Excellence, best in Service innovation, best in corporate social responsibility, CIO of the year, best in system integration, Best in Brand Development, Best in Export Growth.
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