Fashion and You Set To Sizzle at the Lakme Fashion Week Winter/Festive'11
Fashion and You enters the third season as the Official Online Retail Partner for Lakme Fashion Week!
- (1888PressRelease) August 11, 2011 - New Delhi: Fashion and You rekindles the spark with Lakme Fashion Week (August 16th- 21st) for the third consecutive season as the "Official Online Retail Partner" for the event. This Winter Festive showcase will see Fashion and You bringing back the sensational Hot Off the Runway Collections, Launch my Line and see the official launch for the coming festive season of the Fashion and You Exclusive Lines for their close to 2 million fashion forward members. Fashion and You members can also catch all the excitement, splendor and grandeur of the event on the Fashion and You blog and Facebook & Twitter pages with live editorial and social media coverage and promotions.
The two-year partnership began with Winter Festive 2010 and continues through to the Summer Resort 2012 shows.
"This is our third season of partnership with Lakme Fashion Week and we are excited to build on the heartening results of the previous seasons. Through this partnership we have been able to further trade for Indian designers through online retail initiatives on www.fashionandyou.com. The pillar proposition of this alliance is, creating access to new consumer segments across India. We will once again bring in collections Hot Off the Runway and expand the footprint for the Launch My Line endeavour. This season will see the official launch of the Fashion and You Exclusive Lines for the coming festive season for our 2 million members. As always we promise to deliver luxury at your doorstep." said Pearl Uppal, CEO, Fashion and You.
Lakme Fashion Week Featured Designer Lines:
Launch my Line continues to dazzle us with ensembles by Gen Next designers.
Hot Off the Runway designer collections delivered direct from the runway to your doorstep. Available exclusively on fashionandyou.com
Fashion and You Exclusive Lines specially designed by top designers for the upcoming festive season for online retail only available on fashionandyou.com
Bridal Lines presenting luxury bridal couture for the wedding and festive season.
Daily events going live at 11am sharp, will feature select picks from the LFW designer fraternity. Designers who have showcased with fashionandyou.com include Tarun Tahiliani, Jatin Varma, Shantanu & Nikhil and Neeta Lulla amongst others.
Live Coverage & Social Media:
Be a part of this fashion week, get close and personal with celebrities, models and designers at the after parties, back stage access and more from the comfort of your home. Simply log on to www.fashionandyou.com/lfw, a website dedicated to the partnership, capturing the euphoria of this fashion fete.
Live Coverage: Real time updates on Twitter ( ( @ ) fashionandyou), special features on Facebook (http://facebook dot com/fashionandyou) & dedicated posts on the Fashion and You Blog (http://connect dot fashionandyou dot com) from trend reports to what the beautiful people are wearing to daily runway reviews dot
Picture Perfect Award: Fashion and You sponsors this award for the third season running. The award recognizes the artist behind the camera & is adjudged by an influential panel of jurists from the fashion arena.
Fashion and You is taking 1 lucky winner to experience the frenzy at Lakme Fashion Week in Mumbai this season. An all expense paid trip, luxury stay and access to top designer shows are some of the high lights of this experience.
To join Fashion and You, visit fashionandyou.com or type in http://lfw.fashionandyou.com and indulge yourself.
About Fashion and You
Fashion and You is India's leading private sales website and a leader in the Indian Online Fashion & Luxury Industry. Fashion and You is an invitation-only private sales club, which partners with high fashion and luxury brands across fashion apparel, accessories, footwear, watches, Jewellery, fragrances, home dιcor, and lifestyle experiences and holds private sales events for these brands on www.fashionandyou.com. Membership to Fashion and You is by invitation only and members get access to coveted brands at prices up to 80% off retail. Since its inception in January 2010, Fashion and You has been growing at a tremendous pace and now has close to 2 1 million members actively transacting on the website.
Fashion and You with its energetic, innovative young team is part of a Global Brand Alliance of Private Sales Clubs in various markets including Russia, Brazil, USA, Turkey, Middle East, Australia, Mexico and Switzerland. Fashion and You employs more than 200 people spread across offices in Gurgaon, Mumbai and Bangalore. Fashion and You is headquartered at Gurgaon, India and has its Order Processing Center and Warehouse in Delhi, India.
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