Faber-castell, India Announces Annual Offline Campaign “Art With Purpose 2019” Nationwide
1.5million children from1500 schools from across the country to participate. Campaign focuses on building social awareness among children.
- (1888PressRelease) November 19, 2019 - After a successful run last year, Faber- Castell India announces their annual offline campaign “Art with Purpose, 2019”. The theme for this year is “The Sport that I Love”, encouraging participants to celebrate and pay tribute to a sport they feel passionately about.
According to Faber-Castell, various forms of art and creativity are not just a tool for education or hobby that children engage in. There is an additional aspect to art, which is expression- of opinions, thoughts, emotions and beliefs; art is a strong and traditional form of personal expression. And this idea is the heart of Art with Purpose, where Faber-Castell attempts to redefine art as a form of expression for children across ages.
Speaking at the campaign’s launch Marketing Director- Nisha Sara Jose said “We desire to make ‘Art with Purpose’ one of the most aspirational program which is recognized in educational sector as National Level Art contest that adds value to their overall curriculum and help build better individuals for tomorrow.”
This initiative by Faber-Castell India builds sustainable association between educators & students by focusing on the aspects that influence overall development of children through Art while also making sure the students experience the brand and the values it stands for.
The program will run in three phases: School Enrolment, School Level Evaluation, Regional level evaluationand finally, National Evaluation. 12 Winners get a chance to visit the Faber-Castell factory in Goa in January 2020.
About Faber- Castell India
Faber-Castell a German Stationery company which was established in 1761 by the cabinet maker Kaspar Faber (1730-1784†) is one of the oldest industrial companies in the world. Faber Castell is the world’s leading manufacturer of wood-cased pencils with a varied range of products for writing, drawing and creative design, as well as decorative cosmetics. Renowned for its high quality, innovative products, commitment to tradition, and environmental awareness. The company’s first plant in India was established in 1998 in Goa, ever since then they’ve been expanding India as one of their big markets for sales as well as production capacity for other parts of Asia and some parts of the world.
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