Exiled Inc, (record label) debuts with national roster
"The First Wave"; Exiled Inc. releases names of it's debut artists, on their roster.
- (1888PressRelease) May 21, 2012 - Exiled Inc. has released the names of it's first three artists. It was rumored that the startup record label's business plan includes an artist release of 3 new artists each month, on iTunes and on it's website, www.exiledinc.com.
It has been confirmed by CEO, John Lankford, that the label does, indeed intend on adding three new talents to it's roster, each following month. After confirming this rumor, he went on to state, "We haven't put a cap on our artist limit yet, because we're choosing to see this as an opportunity to create a viable, national market for undiscovered music talents. We are trying to keep in mind those who have been passed up by previous labels, because of their difficulty to gain exposure. To solidify this objective our CMO, and initially our only experienced A&R, Adam Roorda has pieced together a quality team of talent reps. and management teams, to seek out (and work with) many talented artists from across the nation."
The excitement, and buzz, going through the business phone lines of Exiled Inc., is quite surprising for a start up record label. One employee of Exiled Inc, is quoted as saying over the phone, "We have hundreds, nearing a thousand demos, we have sorted through, in just one month (since the first call for artists), and even our big thinkers behind the operation are blown away by the artist response."
Not only are the employees, and artists, enthusiastic about the in-house "buzz", but so are investors and sponsors. Companies, such as GameStop, are jumping on the opportunities to advertise through Exiled Inc and their partners. It could probably be assumed this is because of the label's partnership with popular gaming (video game) website, gameraffect.com. The business plan is, also, quite impressive, as it's stated that the label has a team of software developers and programmers working together to help create a couple new Internet technologies, involving fully-automated management tools for musicians, and second screen technologies for online and television broadcasted music videos.
With these developments in a conceptual stage, it's hard saying which direction this label will go long term, with it's marketing strategies. For the next two years, though-- Adam Roorda (CMO) has laid out a grassroots marketing campaign which utilizes digital marketing, combined with what he describes as "old fashioned footwork" across the country... When selecting his initial musicians, his plan was to utilize artists from a few of the music industry hubs, such as Nashville and Los Angeles. With the large response, Adam noted, that there is, indeed, a musician signed from at least four of the major music markets within the United States. The footwork duties appear to be spread evenly between all employees, including the owners, and the volunteer street teams/ fan support in place. And with a national flyer campaign slated to begin in June, there is plans to continue this marketing strategy indefinitely.
With very humble, yet high energies, high expectations, and small town, "do or die" mentalities, the owners have clearly stated, their confidence in this venture is immeasurable. Adam Roorda, Iowa native and now LA resident, states, "Our excitement is definitely off the charts, but the drive and dedication, from everybody involved is overwhelmingly amazing. I'm very grateful for all the resources and people that have been pieced together, to accomplish something much bigger than we originally expected." The artist line up is slated to be a multi-genre one. As of June 1st, the label's debut artists, who are releasing tracks through the help of the label, can be found on the label's Facebook page and at http://www.exiledinc.com
These initial artists include: DD Sparks, Reign, and Nobody.
www.exiledinc.com
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