ExhibitCraft to Host "The Power of E-Mail Marketing" in Wayne, NJ

ExhibitCraft will host a free e-mail marketing seminar in Wayne, NJ on November 14th. End Quote

Newark, NJ (1888PressRelease) October 16, 2012 - ExhibitCraft, Inc., a leading full-service trade show display design firm, will host "The Power of E-Mail Marketing" at its Wayne, NJ headquarters on Wednesday, November 14, 2012. The free seminar is being offered by ExhibitCraft in partnership with Constant Contact®, Inc. (NASDAQ: CTCT). The event is designed to help business professionals learn e-mail marketing best practices that will quickly build strong relationships for their organization that will lead to more business and growth. ExhibitCraft is a partner with Constant Contact, a leader in the online marketing space, for their e-mail marketing and social media marketing solutions.

The ExhibitCraft event is from 8 am-12 pm in the recently renovated showroom at ExhibitCraft headquarters in Wayne, NJ. Doors will open at 8:00am for networking opportunities, and the presentation starts at 9:00 sharp.

The Power of Email Marketing seminar will be presented by Constant Contact. Attendees will sample and get started with Email marketing with the experience of a live demonstration of Constant Contact's tool for email marketing. Topics included in the seminar include:

• Learn email marketing best practices and how easy it is to implement them.
• How to adhere to the do's and don'ts of email marketing.
• Create email campaign strategies that are effective for your business.
• Build your mailing list to include people who are truly interested in your message.
• Write compelling subject lines and copy
• Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc.).
• Develop targeted follow-up campaigns
• Successfully integrate your email and social media marketing efforts

The seminar will be followed by a session led by ExhibitCraft Marketing Manager, Vickie Siculiano, "Delivering Value with E-Mail Content."

"I am excited about speaking at this much anticipated event with Constant Contact," says Siculiano. "People actually read your emails…so it really matters what you say in your content. You have to make sense, be compelling and create a reason for your reader to perform some action, like visit your website, signup for something, make a purchase and yes, come to your event. I see every day how valuable e-mail marketing can be, and we want to share some tips and tricks people can use to get started right away. We are definitely a successful case study for Constant Contact, and we look forward to helping our local business community get started."

The event comes on the heels of the successful Social Media Marketing seminar in September at the business headquartered in Wayne, New Jersey. ExhibitCraft conducted a marketing research survey with attendees and found that 100% of attendees would attend another event, with e-mail marketing as one of the most requested topics.

Photos from the previous event and results from the survey are posted on the ExhibitCraft blog.

"We are thrilled to open our doors to our business community help grow business relationships, as we've been doing for over 35 years." says Scott Walode, President and CEO of ExhibitCraft. "We are true believers in e-mail marketing, and love getting valuable feedback from our clients and friends that help us continue to grow. We are fortunate to partner with Constant Contact to provide our local community with helpful information that will help them gain exposure for their businesses and attract new business. We look forward to other upcoming events here our headquarters in Wayne, NJ."

There is free admission to the event, but attendees must pre-register to attend. A link for online registration for The Power of E-Mail Marketing is available on the ExhibitCraft website. Twitter hashtag #ecievent has been set up for the event.

ExhibitCraft is a full-service trade show exhibit house in Wayne, New Jersey offering custom, modular and portable trade show exhibits, custom corporate interiors, turnkey show services, social media and event marketing, and a wide variety of promotional products and giveaways.

ExhibitCraft also customizes a large selection of modular exhibit display systems, such as tabletop displays, portable trade show exhibits, pop up displays, banner stands, fabric displays, panel systems, truss systems and more.

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