Executive Insider Reveals The Naked Truth Behind Publishers Clearing House
Darrell Lester, former Senior Vice President of Publishers Clearing House, launched The Naked Truth about Publishers Clearing House, a behind the scenes account of the company, and the shocking adventures of the iconic Prize Patrol.
- (1888PressRelease) January 10, 2012 - Brookville, NY - Darrell Lester, former Senior Vice President of Publishers Clearing House, launched The Naked Truth about Publishers Clearing House, a tell-all, behind the scenes account of life at the company along with adventures of the iconic Prize Patrol. The gripping, insider's view of PCH unveils the secrets that propelled this small mom-and-pop business to one of the most loved companies in the entire country and one of the most profitable private enterprises in America.
"This is an intriguing story that has never been told before by anyone, and a tale that no one outside of a handful of people knows," explained Darrell Lester. "It is the true story of Publishers Clearing House, a legendary company that is now part of American pop-culture."
The book tells why after almost fifty years of widespread popularity and acclaim, the tides turned against PCH. In a moment's notice, as if a switch had been flipped, the company came under attack from all sides and faced an avalanche of negative publicity and lawsuits. The author explains how suddenly the beloved PCH became one of the most hated companies in the nation.
"I spent 30 years at this company and have more insider knowledge of the internal workings, decision making process, history, and personnel at PCH than any other person alive," Lester stated. "I even reveal many comic tales of the playful management team as well as fun-filled antics of the Prize Patrol, including the provocative incident of one very shocked, towel-clad prizewinner that I feature on the cover of the book."
The author also discloses the surprising secret of what the family did with their fortune and chronicles the fabulous highs and devastating lows that occurred at Publishers Clearing House over the years. He reveals the single incident that caused the dramatic change in climate, and gives an insider's view of management's battle for survival and the ensuing destruction of an entire industry.
The book, The Naked Truth about Publishers Clearing House, tells an engaging, previously unknown tale about a secretive and often misunderstood American company. It is a must read for consumers, the business community, and the media.
For more information, contact Darrell Lester. The book is available at Amazon.com and BarnesandNoble.com.
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