Excitement Is Bubbling Over At Expo West For Boba Bam, Authentic Taiwanese Boba
Boba Bam to Showcase Its Convenient, High-Quality, and Wildly Popular Classic Brown Sugar At-Home Boba Drink.
- Los Angeles-Long Beach, CA (1888PressRelease) February 28, 2022 - Boba Bam, the superb instant boba escape that goes from freezer to fun in about a minute, is giving expo goers a first sip of its customizable, tea-shop quality offering during Expo West. Boba Bam is the first-to-mass-retail-market frozen instant boba drink kit with straws that combines convenience, customization, consistency, and cost-effectiveness for a satisfying at-home drink experience enabling consumers to boba their way, every day. The product is brought to market by BEK Foods, a high-growth food company focused on trends at the intersection of taste, culture, convenience, and value.
All attendees are invited to the Food Innovations Booth #1612 in ACC Hall B to add some BAM to their Expo experience and enjoy the delicious, chewy texture of Boba Bam Instant Brown Sugar Boba.
“Boba Bam has been exploding off store shelves since its introduction into Costco in 2021, as consumers see great value in having delicious, authentic boba drinks in the convenience of their own homes for a fraction of the cost of tea shops,” said Brian Khoddam, Co-Founder and CEO, BEK Foods. “My family and my co-founders’ families have enjoyed boba for years, and we are thrilled to share this delicious and versatile treat with everyone we meet.”
Boba Bam’s brown sugar syrup and tapioca balls serve as a delectable base that can be customized in hot or cold drinks using consumers’ favorite beverages: classic milk, plant-based milk, coffee, tea, or decadent cocktails. It is gluten-free and vegan, which makes it easy for bubble tea fans to get their at-home boba fix tailored to their dietary restrictions. It can also be used as a topping for waffles, pancakes, ice cream, parfaits, and more. The brand is on track to have sold 1.1 million gallons of boba drinks and 280 million boba pearls by the end of February 2022.
Boba Bam Instant Brown Sugar Boba is available in 12 packs for $10.99-$11.99 and 4 packs for $5.99 with straws included. The brand can currently be found in Costco North America and will be popping up at additional retailers like ALDI and Sam’s Club in the next three to six months. Launching soon are five new flavors: Black Tea, Coffee, Matcha, Strawberry, and Mango.
Natural Products Expo West will take place at the Anaheim Convention Center from March 8-12, located at 800 W Katella Ave, Anaheim, CA 92802. For more information on Natural Products Expo West, please visit www.expowest.com. To learn more about Boba Bam please visit www.bobabam.com. To set up an appointment to meet with BEK Food’s CEO, please email Sonja Melin at smelin ( @ ) startrco dot com dot
About BEK Foods
BEK Foods is a well-funded, high-growth food company that focuses on trends at the intersection of taste, culture, convenience, and value. The company specializes in food curation direct to consumer and through retail channels. With a combined total of 75 years of experience in food logistics (ambient, refrigerated, and frozen), wholesale food distribution, supply chain management, business consulting, technology and food marketing. BEK Foods pioneers new food industries supported and validated with data. The company is the first food brand to successfully bring frozen instant boba to the mass retail market. BEK Foods’ mission is to make the global food system broadly available to new markets, enriching its supply chain and delighting its customers. To learn more about BEK Foods and Boba Bam, visit www.bekfoods.com and www.bobabam.com or follow the company’s journey on social media at ( @ ) bobabamofficial dot
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