Excel Funds ropes in VCM Interactive for Producing Corporate Video to Target Latin American Market
Mississauga, September 24, 2012 - Online video viewership has seen a rise in the last couple of years.
- (1888PressRelease) October 16, 2012 - Owing to this many large corporate are seriously thinking of giving a try to corporate video production service that can help promote their services and products with enhanced audio-visual and having a greater impact on the target crowd. As a matter of fact, big companies like Excel Funds are effectively making use of corporate videos and commercial videos to entice customers.
Excel Funds Management Inc. is a multiple Lipper Award winning company. Excel Funds maintains a highly ranked fund family that is focused on emerging market growth opportunities and is by far Canada's only emerging markets focused mutual fund provider.
Excel Funds has roped in VCM Interactive to produce a corporate video for promoting their insight on emerging markets and financial opportunities in Latin America. VCM Interactive is a creative production company located in Toronto and specializes in corporate video, commercial video and digital media.
Bhim D. Asdhir, President and Chief Executive Officer of Excel Funds says, "Latin America is one the best places to invest. Brazil and Mexico are self-sufficient in ore. Chile, Mexico and Peru are low cost metal producers. The middle class in Brazil is as high as 70% of the total population. IMF expects Latin America to grow three times higher than developed economies this year. We know the regional markets inside out. Excel Funds is the only company to offer on-the-ground, active management."
"We at Excel Funds focus exclusively on emerging markets. I believe that over the next 10 years emerging markets are going to outperform the developed countries. Having said that, we obviously needed a promotional campaign to showcase these advantages of investing in Latin America and how Excel Funds can help investors in this. Keeping this in mind, we approached VCM Interactive for designing this promotional corporate video campaign for us," he added.
Talking about the corporate video for Excel Funds, Paul Nandrajog, Owner of VCM Interactive said, "Excel Funds has pioneered emerging market mutual fund design and distribution in Canada and has many awards and accreditations under its belt. Our challenge while producing this corporate video was to showcase their strong portfolio, awards & accreditations and their in-depth knowledge about emerging trends in Latin America. We accumulated the facts and figures, did some interview footages of top management and scripted flow of the video. I am happy that we were able to produce a comprehensive corporate video that got thumbs-up from the management at Excel Funds and has helped them make a strong headway into the Latin American market."
For more details about corporate video production, visit - http://www.vcminteractive.com/our-services/corporate-commercial-video-production
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