EWG's Campaign for Safe Cosmetics welcomes MuLondon, who achieves full membership status on its SkinDeep database
MuLondon has joined EWG's Compact for Safe Cosmetics, proving that natural skincare products are safe.
- (1888PressRelease) March 05, 2011 - The Compact for Safe Cosmetics is part of a campaign that works to improve the safety of cosmetics and personal care products on the market. It is founded by The Environmental Working Group, Breast Cancer Fund and Friends of the Earth, among others. The idea behind The Compact is that by having companies committing to providing better information about their product ingredients, consumers can make informed decisions when they go shopping for cosmetics and skincare products. One of The Compact's primary goals is to eliminate harmful chemicals from cosmetics and personal care products.
Signing The Compact for Safe Cosmetics is a natural step for MuLondon - Natural Organic Skincare, since the whole philosophy behind MuLondon is to make safe, effective and natural moisturisers without any preservatives or toxic ingredients that can harm the body or the world we live in.
All MuLondon products are guaranteed 100 percent natural, vegan, free of preservatives, and, of course, never tested on animals and contain no animal products. They only contain reliable, tested ingredients such as Jojoba oil and Shea butter that are safe to use on a daily basis, and natural fragrances such as Lavender, Rose, and Marigold that won't irritate even the most sensitive skin. Certified organic ingredients are used whenever possible.
Upon signing The Compact for Safe Cosmetics, MuLondon commits to six provisions:
1. Comply with EU Cosmetics Directive; which means that none of the ingredients in MuLondon's products may contain any of the 1,100 toxins and chemicals banned by the EU because they are linked to cancer and birth defects.
2. Disclose all ingredients; which means that MuLondon must list all ingredients both on its own website, and in the Campaign for Safe Cosmetics' Skin Deep database.
3. Publish and update information; at least once yearly, MuLondon must update information about its products in the Skin Deep database so that consumers always have the latest information available to them.
4. Substitute harmful ingredients with safe alternatives; if MuLondon used any unsafe ingredients, it would have to replace them within a period of three years. Of course, MuLondon only uses safe, natural ingredients.
5. Substantiate safety of product ingredients; MuLondon commits to proving that the ingredients it uses are safe by submitting peer-reviewed studies that consider the impact of repeated use, and exposure to vulnerable groups such as infants and pregnant women.
6. Participate in the Campaign for Safe Cosmetics; finally, MuLondon commits to actively participate in conferences and meetings and sign annual certificate of compliance.
To this date, more than 1,300 companies have signed The Compact for Safe Cosmetics, but only 250 are fully compliant. MuLondon is one of the 250 fully compliant companies and receives zero hazard rating for all its products. That is the safest rating any product can get and means that MuLondon is among the safest skincare choices out on the market.
In other words, the many women and men out there who have grown used to pampering their skin with MuLondon's moisturisers and can't imagine giving them up, don't have to. They can safely continue using them without having to worry for their own health or the well-being of the planet. MuLondon's products can be used with a clean conscience.
Boris Zatezic, founder of MuLondon says: "I am delighted to be a signer of The Compact for Safe Cosmetics, and proud that we have achieved full membership status and zero hazard rating for all MuLondon products. Having safe and effective skincare has always been the driving force behind MuLondon, and this proves publicly how committed I am to delivering that."
More information about MuLondon can be found at http://www.MuLondon.com, where customers can place secure orders on-line 24/7 for worldwide shipping.
Customers can check the SkinDeep database for all MuLondon products, ingredients and ratings here:
http://www.cosmeticsdatabase.com/brand/MuLondon_Natural_Organic_Skincare/
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