Evox Television Becomes Care2 Take Action Platform / Tap Partner
On the Earth Day second anniversary of the launch of evox Television, a new partnership with petition site, Care2, gives audiences effective ways to take action.
- (1888PressRelease) April 22, 2015 - REDWOOD CITY, Calif. - Care2, the social network for people passionate about making a difference, today announced that evox Television has signed an agreement to join its vast network of Take Action Platform / TAP™ Partners. As part of the agreement, evox, which provides an integrated online entertainment experience that inspires positive changes in the way people live, will embed Care2's TAP™ Widget on its site which allows visitors to sign Care2 petitions on a variety of socially responsible causes.
Care2's TAP Widget is a proprietary, embedded application that provides partner sites with custom actions tailored to their content and audience. Their site visitors are able to engage more deeply on issues they care about while never leaving the partner's site. Care2 is able to select the most relevant actions from over 1,500 nonprofit clients with petitions and pledges on its site. The most popular actions are on animal welfare, the environment, human rights, health and women's issues.
"We're delighted that evox has decided to become a TAP Partner and engage its site visitors with a strong call to action," said Eric Rardin, Care2's vice president of business development. "TAP enables Care2 to get petitions about important issues in front of 200 million unique visitors a month, which greatly helps our non-profit partners build support and affect true global change."
evox CEO, Xav Dubois says, "We are proud to be a new partner with Care2.com and are now able to give the evox Community a powerful, simple, and easy way to take actions on issues that matter to them, have their voices heard, and make a difference in the world."
About Care2
Care2, the longest running petition site, is a social network of 28 million citizen activists standing together for good. Care2 helps individuals start petitions and make a difference in their community while helping over 1,500 nonprofit clients recruit more than 40 million prospective donors worldwide. Care2 is a profitable B Corporation, or social enterprise, using the power of business as a force for good. Connect with us on Facebook and Twitter.
About evox Television
evox is an action-oriented entertainment and media company, marketplace, and online community focused on U.S. consumers in the Lifestyles of Health and Sustainability (LOHAS) segment, QOL (Quality of Life) demographic, and beyond. We inspire individuals and communities to live healthier lives by delivering content that entertains and informs. evoxMarketplace.com supports the shift of consumer attitudes and behaviors, offering socially conscious and sustainable goods and services. www.evoxtelevision.com
Media Contact:
Prerana Swami
Mfa, Ltd.
212-528-1691
pswami ( @ ) mfaltd dot com
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