EuroFresh Captures Prestigious ChefsBest(R) Awards For All Product Lines
EuroFresh Farms has earned the 2012 ChefsBestŪ Certified Award for all EuroFresh tomatoes and cucumbers the greenhouse grower produces and ships in the U.S.
- Tucson, AZ (1888PressRelease) November 01, 2011 - In a recent blind judging competition for overall quality, the independent professional chefs at the American Culinary ChefsBestŪ Center for Taste awarded EuroFresh Farms the 2012 ChefsBestŪ Certified Award for all EuroFresh tomatoes and cucumbers the greenhouse grower produces and ships in the U.S.
The EuroFresh products highly rated by ChefsBestŪ include: Tomatoes on the Vine (TOVs), Romas, Campari, Bella Bites, Long English Cucumbers, and Mini Cucumbers.
"The ChefsBestŪ Award reinforces our commitment to provide great-tasting, safe and high-quality produce to consumers throughout the year," said Johan van den Berg, CEO of EuroFresh Farms.
"Food is the third largest annual expenditure in American households. Consumers can be assured they are making the best, most informed buying decision at the grocery store when they choose ChefsBestŪ products such as EuroFresh tomatoes and cucumbers," said Darryl Mazow, President of ChefsBestŪ.
Mazow said the ChefsBestŪ judging process follows a strict, proprietary protocol. All of the ChefsBestŪ judging competitions are performed so the chef panelists do not know which leading American brands are being evaluated. To further ensure objectivity, the products are served in random order with only a three-digit code identifying product samples.
The products are then judged on varying dimensions of taste. To receive the ChefsBestŪ Certified Award, a brand must meet ChefsBest'sŪ quality standards. In the event that a product does not meet these quality standards, no ChefsBestŪ Certified Award is given.
In addition to being professionally-trained in the culinary arts, Mazow said all of the ChefsBestŪ chef panelists are certified as Master Tasters. They have been rigorously trained and screened for palate acuity. This screening ensures the chefs' taste buds are sophisticated enough to detect various flavor nuances. In fact, to protect these "prized" taste buds, chefs avoid caffeine and cannot smoke, drink or eat spicy food for several hours before judging to prevent any residual flavors from tainting the products being judged.
To uphold the high integrity standards for the ChefsBestŪ Award, Mazow said the judging process is protected from outside influence. Products are purchased nationwide in the U.S. by ChefsBestŪ, just as a consumer would. ChefsBestŪ determines categories and performs testing independently of manufacturers, who do not pay to be judged. Only one brand within the category can earn the ChefsBestŪ Award. There are no second or third place awards so consumers can be sure they are getting the best product.
ChefsBestŪ Award Winning products are easily identified by the three chef heads profiled on the double gold medallion. To find out more about ChefsBestŪ, please visit www.chefsbest.org,www.EuroFresh.com/chefsbest, or call EuroFresh at (520) 384-4621.
ABOUT EUROFRESH FARMS
EuroFresh Farms is the leading year-round producer and marketer of greenhouse tomatoes and cucumbers in the United States. EuroFresh Farms products are Chef Endorsed and Certified Safe that delivers premium quality produce grown with care in one of the world's largest greenhouse complexes. Spanning 318 acres in Willcox and Snowflake, Ariz., all EuroFresh produce is endorsed by the professional chefs at ChefsBestŪ for overall quality, and certified as Pesticide Residue-Free by SCS (Scientific Certification Systems). For more information, visit www.EuroFresh.com or call (520) 384-4621.
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