Epennyauction.com is popularly known for its electronics merchandise which comprises of cameras, laptops, computer accessories and others of the ilk.
ePennyAuction.com "Brings bigger to home at penny cost"
(1888PressRelease) June 10, 2015 - The online auction site, however started a jewelry section on which it has white gold pendants as a staple. It is an awesome collection, although very few even know that it exists because of the half decade https://www.epennyauction.com/ has been in business, it has always been known to be an electronics outlet. To tap into the jewelry market, epennyauction.com has begun campaigning for its jewelry category using different strategies which will be discussed below.
Most of the items which appear on epennyauction.com's homepage are often in high demand and with the least time remaining before the expiry of their auctions. Recently, the site's management has been tweaking the landing page so that an item from the jewelry category is included even if its auction has not yet attracted many contenders. The motive behind this move is to attract attention to the category, noting that jewelry items have for ages been popular at auctions and fetch considerable proceeds. In fact, individual items from the jewelry collection which is currently being disposed at epennyauction.com have an average regular retail price of $ 590 and sometimes go for as much as $ 650 when so many people bid for an item.
Other methods which the online auction platform is used to popularize its jewelry collection include engagement of potential bidders through social media platforms, marketing through its email list and encouraging people who purchase to refer. Sometimes a combination of two or more strategies is employed. For instance, a customer who successfully wins in jewel auction might receive an email beckoning them to refer more customers who are interested in jewelry. It should be noted that the platform offers free bids as an incentive for every successful referral.
For customers who will discover the collection before it grows so much in popularity will have some benefits to reap. As stated before, most of the items in this category are priced at $ 589 but a quick peek at the jewelry category listing page will reveal something interesting. Currently, not many people who land on the website are interested in jewelry and consequently, the auctions are not competitive. The result is that the pieces go for very low prices and just to paint a clear picture, customers who will be quick to act stand a chance of purchasing the $ 589 pieces at $ 500 or less.
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