Enhancing Customer Service and Experience through Social Media Analysis- SCG QI & EmPower Research
SCG:QI and EmPower Research to address the conference on "Enhancing Customer Service and Experience through Social Media Analysis" at The Customer Show on 29th November 2011.
- (1888PressRelease) November 26, 2011 - SCG:QI, an integrated business research company with expertise in analyzing customer perceptions in social and traditional media along with their global partners EmPower Research USA, have been invited to host a very relevant conference topic of "Enhancing Customer Service and Experience through Social Media Analysis " at The Customer & Loyalty World Show in Dubai on 29th November 2011.
The conference features senior marketers from the largest brands in the Middle East who gather for the two day strategic conference on customer loyalty at The Address, Dubai Marina on 29th and 30th of November.
Customer queries and feedback are always the pointers to judge brand affinity or switching behavior and if the opinions are analysed expertly, the companies can create experiences which generate brand or service loyalty. Social Media is the voice of consumers today and its analysis gives deep insight in to engagement issues or opportunities.
Khalid Omar, Managing Director of SCG:QI said "our experience in social and traditional media analysis give first hand understanding to the corporates about their customers' point of view, which then can be leveraged to drive efficiency and business profitability".
SCG:QI understands the unique need of Middle East region and can help clients in their pursuit to build cohesive cross-channel customer loyalty strategies.
For more information on SCG:QI's solutions in the area of social media analysis and specific approach and methodology for loyalty building strategies, please write to sanjay ( @ ) scgfzllc dot org or visit www.scgqi.com
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